CTV/Bravo! Announce Broadcast Details for THE SCOTIABANK GILLER PRIZE



    
    - CTV and Bravo! Announce Multi-Platform Broadcast Details for THE 2008
    SCOTIABANK GILLER PRIZE, November 11 -
    - Comprehensive coverage of the prestigious literary awards to air on
    CTV, Bravo!, BookTelevision, Star! and CP24 -
    - Gala dinner to be broadcast live to the world on the CTV Video Player -
    - Giller.CTV.ca offers expanded online content including bios, synopses,
    excerpts, interviews and videos -
    - Last year's Giller broadcast watched in part by close to two million
    viewers; winner's book sales spike by over 600% following CTV broadcast -
    

    TORONTO, Oct. 23 /CNW/ - CTV announced today its extensive multi-channel,
multi-platform campaign in support of THE 2008 SCOTIABANK GILLER PRIZE. Hosted
by CANADA AM's Seamus O'Regan, the 15th anniversary of the prestigious
literary award is broadcast live on Tuesday, November 11 at 9 p.m. ET on
Bravo! and then again Wednesday, November 12 at 10 a.m. ET and 2 p.m. ET and
Saturday, November 15 at 5 p.m. ET on CTV (visit ctv.ca and bravo.ca to
confirm local broadcast times). The gala will be streamed to readers around
the world on CTV.ca and will also be available on demand on the CTV Video
Player at CTV.ca immediately following the broadcast.

    (xx) Media Note (xx) - Download photos for THE 2008 SCOTIABANK GILLER
PRIZE at ctvmedia.ca.

    THE SCOTIABANK GILLER PRIZE unites readers and writers across the country
to a celebration of Canadian literature attended by Canada's literary
community, celebrities and VIPs. Last year's broadcast on CTV was a success
both on-air and at bookstores: the event was watched in part by close to two
million viewers(*), making it the most-watched Giller to date, while last year's
winning book, Elizabeth Hay's Late Nights on Air, experienced a 628% spike in
sales in the week following the CTV broadcasts.(xx)

    "THE SCOTIABANK GILLER PRIZE is not just a tribute to the art of writing,
but also a celebration of the act of reading," said Susanne Boyce, President,
Creative, Content and Channels, CTV Inc. "Bigger than one night in a hotel
ballroom, it's something ordinary Canadians participate in on an individual
basis right across the country, the moment they pick up a nominated book.
Congratulations to all of the finalists, and to all the readers who will enjoy
their work."

    "We're absolutely delighted that for the 4th year in a row, CTV is making
certain that The Scotiabank Giller Prize reaches the widest possible
audience," said Founder of the Prize Jack Rabinovitch. "By using all of its
broadcast and on-line platforms, CTV is able to get the word out across the
country and around the world about these outstanding authors and their books."

    As the national broadcaster of The Scotiabank Giller Prize for the fourth
consecutive year, CTV's family of channels - including Bravo!, BookTelevision,
Star! and CP24 - support the event with unprecedented programming on their
news, entertainment and online properties (see below for complete details).
Additionally, CTV's online presence includes expanded coverage at its
dedicated Giller Prize website, giller.ctv.ca, including author bios, excerpts
from the shortlisted books, interviews, videos and more.

    Leading up to the live broadcast of THE 2008 SCOTIABANK GILLER PRIZE,
CTV's comprehensive coverage includes the following (all times ET; check local
listings):

    
    CTV
    ---
    

    ETALK
    In the weeks leading up to the November 11 broadcast, ETALK taps renowned
pop culture guests to interview the finalists, including an interview with
Joseph Boyden, author of Through Black Spruce by The Tragically Hip's
Gord Downie (airdates and full list of guest interviewers to be announced at a
later date). Then, on awards night, ETALK'S Elaine "Lainey" Lui dishes about
the A-list attendees at the hot literary event before The Scotiabank Giller
Prize is handed out. On November 12 at 7 p.m. ET (check local listings), ETALK
features highlights from the Gala Ceremony at the Four Seasons Hotel in
Toronto.

    CANADA AM
    On the morning of the big event, viewers can look ahead to THE 2008
SCOTIABANK GILLER PRIZE broadcast with a preview of the awards ceremony on
CANADA AM on Tuesday, November 11. Then, on Wednesday, November 12, the
morning after the ceremony, CANADA AM features an interview with the Giller
Prize winner live in studio.

    CTV News
    CTV News features coverage of the Giller Prize on CTV NATIONAL NEWS WITH
LLOYD ROBERTSON, local CTV newscasts and CTV Newsnet following the award
presentation. Additionally, CTV Newsnet broadcasts interviews with the
finalists in advance of the highly anticipated announcement on November 11.

    
    Bravo!
    ------
    

    On the evening of the highly anticipated Gala Ceremony at the Four
Seasons Hotel in Toronto, Bravo! broadcasts the announcement of this year's
prize winner live on Tuesday, November 11 at 9 p.m. ET. BRAVO!NEWS attends the
black-tie event to catch all the excitement surrounding the ceremony. Bravo!'s
coverage airs on rotation for seven days on CP24 beginning Friday, November
14, and on Bravo! beginning Monday, November 17.

    ARTS & MINDS SPECIAL - THE 2008 SCOTIABANK GILLER PRIZE SHORTLIST
    On Saturday, November 1 at 6 p.m. ET, award-winning journalist Sandra
Martin moderates a lively roundtable of award-winning authors and writers in
this pre-Giller rundown of the five short listed books. The panelists -
Katherine Ashenburg, Randy Boyagoda, Don Gillmor, Steven W. Beattie and Tina
Srebotnjak - each champion a nominated novel, make their predictions, and
discuss the importance of the prize itself. Encore presentations of this
discussion air on Sunday, November 2 at 7 p.m. ET, Tuesday, November 4 at 9
a.m. ET and Wednesday, November 5 at 10 p.m. ET.

    Then, on Saturday, November 22 at 6 p.m. ET, ARTS & MINDS, Bravo!'s
weekly half-hour arts magazine, wraps up THE 2008 SCOTIABANK GILLER PRIZE
broadcast with an in-depth segment about the prize, the ceremony and the newly
crowned winner. Encore presentations air on Sunday, November 23 at 7 p.m. ET,
Tuesday, November 25 at 9 a.m. ET, and Wednesday, November 26 at 10 p.m. ET.

    TURNING PAGES - THE LIFE AND LITERATURE OF MARGARET ATWOOD
    On Tuesday, November 11 at 10 p.m. ET, this one-hour documentary presents
the many faces of 2008 Scotiabank Giller Prize jurist Margaret Atwood into a
layered portrait that is rarely revealed to the public. The special look at
the internationally best-selling writer features interviews with Atwood's
family, close friends and former boyfriends, in addition to television clips
with revealing interviews about the acclaimed Canadian author.

    
    BookTelevision
    --------------
    BookTelevision airs encore presentations of THE 2008 SCOTIABANK GILLER
PRIZE on Wednesday, November 12 at 9 p.m. ET, Thursday, November 13 at 6 a.m.
ET, 12 noon and 6 p.m. ET, and Saturday, November 15 at 10 p.m. ET.
        Additionally, the Bravo! ARTS & MINDS SPECIAL - THE 2008 SCOTIABANK
GILLER PRIZE SHORTLIST, featuring a panel of authors and writers discussing
the Giller Prize contenders, airs Wednesday, November 12 at 8:30 p.m. ET and
Saturday, November 15 at 9:30 p.m. ET.

    Star!
    -----
    

    In the weeks leading up to the awards ceremony, Star! broadcasts encore
presentations of ETALK's Giller coverage. Then, on November 12 at 8:30 p.m.
ET, an encore of ETALK features highlights from the Gala Ceremony at the Four
Seasons Hotel in Toronto. Encore presentations of THE 2008 SCOTIABANK GILLER
PRIZE air Friday, November 14 at 9 p.m. ET and Sunday, November 16 at 9 a.m.
ET.
    The finalists for this year's Scotiabank Giller Prize are: Joseph Boyden
for Through Black Spruce, Anthony De Sa for Barnacle Love, Marina Endicott for
Good to a Fault, Rawi Hage for Cockroach and Mary Swan for The Boys in the
Trees. These books were shortlisted by an esteemed judging panel comprised of
award-winning author Margaret Atwood; Liberal MP, Foreign Affairs critic and
author Bob Rae; and renowned international journalist, professor and author
Colm Toibin. The winner of this year's Giller is awarded $50,000, while each
finalist receives $5,000.

    The Scotiabank Giller Prize website also features the highly-successful
"Guess the Giller" contest, whereby anyone across the country can enter at
guessthegiller.ca to win one of 60 sets of autographed shortlisted books or
the grand prize, an all-expense paid trip for two to one of Canada's leading
literary festivals.

    
    About Bravo!
    ------------
    Bravo! is an oasis in the television landscape where viewers make a
regular appointment with the arts. Whether it's a classic opera, an art
documentary, a concert performance in the Bravo! Concert Hall, or a
cutting-edge film, Bravo! gives viewers an opportunity for enriching and
thought-provoking experiences. Make an appointment with the arts each night on
Bravo! (www.bravo.ca). Bravo! is owned by CTV Limited, a division of
CTVglobemedia, Canada's premier multi-media company.

    About BookTelevision
    --------------------
    BookTelevision is: heroes, heroines, villains, settings, stories, fact,
fiction, writers, and icons. BookTelevision is Canada's only television
channel devoted to the writing that propels our daily lives, spoken, written
or wired. Daily themes - Mystery, True-Crime, Romance, Classics, Non-Fiction,
Comics, and Cinema - as well as profiles of both established and up-and-coming
authors offer programs for readers and viewers of all tastes. BookTelevision,
is a division of CTV Limited and wholly owned by CTVglobemedia. For more
information, log on to www.booktelevision.com.

    About Star!
    -----------
    Star! is Canada's Entertainment Channel dedicated to the world of showbiz
news and information. Star! is the premiere source for entertainment news and
information, behind-the-scenes features, candid interviews with the world's
biggest stars and the best live red carpet coverage of awards, premieres and
galas from the world of entertainment. Star! is owned by CTV Limited, a
division of CTVglobemedia, Canada's premier multi-media company. For more
Star! programming information, visit www.star-tv.com.

    About CTV
    ---------
    

    CTV, Canada's largest private broadcaster, offers a wide range of quality
news, sports, information, and entertainment programming. It has the
number-one national newscast, CTV NATIONAL NEWS WITH LLOYD ROBERTSON, and is
the number-one choice for prime-time viewing. CTVglobemedia Inc. is Canada's
premier multi-media company which owns CTV Inc. and The Globe and Mail. CTV
Inc. also owns radio stations across the country, and leading national
specialty channels. Other CTVglobemedia investments include an interest in
Maple Leaf Sports and Entertainment, and in Dome Productions, a North American
leader in the provision of mobile high definition production facilities. More
information about CTV may be found on the company website www.ctv.ca.

    
    (*)    Source: BBM Nielsen Media Research
    (xx)   Source: BookNet Canada
    





For further information:

For further information: Sonia Brum, CTV Inc., (416) 332-5374 or
sbrum@ctv.ca; Allie Page, CTV Inc., (416) 332-4596 or apage@ctv.ca; Alexis
Hood, CTV News and CHUM Radio, (416) 332-4426 or ahood@ctv.ca; Laura Hughes,
Arts & Entertainment, (416) 591-7400 x 2746 or laura.hughes@ctv.ca


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