CTV Strikes iTunes Canada Deal



    - Deal sees Canada's top-ranked original comedies and dramas from
    CTV now available on iTunes -
    - CTV's The Comedy Network and MTV become first Canadian specialties
    with iTunes content -

    TORONTO, Dec. 12 /CNW/ - As announced earlier today, hit programming from
CTV and its specialty channels The Comedy Network and MTV are now available
from the iTunes Store in Canada (www.itunes.ca). iTunes becomes the next
digital platform for CTV's original Canadian series, in addition to The CTV
Broadband Network and Rogers' CTV on Demand service. The iTunes deal
represents for CTV yet another opportunity for viewers to catch up to episodes
already broadcast on CTV.

    Media Note - Download photos from CTV series on iTunes at CTVmedia.ca.

    CTV programs for purchase include Canada's most-watched comedy series,
Corner Gas, international hit Degrassi: The Next Generation,
critically-acclaimed series Robson Arms and Gemini Award winner Instant Star.
The Comedy Network's hit series South Park, The Sarah Silverman Program and
Drawn Together are also now available along with MTV in Canada's The Hills.
    "More platforms ultimately means more viewers," said Susanne Boyce,
President, Creative, Content and Channels, CTV Inc. "Following our initiatives
in Broadband and VOD, this content on iTunes raises awareness of these great
Canadian series and specialty properties to different audiences. Additionally,
it allows CTV viewers to play catch up as well, delivering CTV content on
their own terms."
    "I'm very excited about Corner Gas being on iTunes," said Brent Butt,
star of Corner Gas. "Initially I was excited because I thought it meant Corner
Gas was going to be turned into a musical. But it turns out I was confused.
The show will be available on iTunes just the way we made it, which is also
awesome."

    
    iTunes' CTV content will allow viewers to catch up to previously-aired
episodes and purchase just-broadcast episodes the day after their television
premieres:

    CTV
    ---
    -   Corner Gas: previously-aired episodes from Season 4 and the current
        Season 5 are available today. New episodes from Season 5 will be
        available the day following their television premiere on The Comedy
        Network.
    -   Robson Arms: the complete second season is available immediately. New
        episodes from Season 3 will be available the day following their
        television premiere on CTV.
    -   Degrassi: The Next Generation: the complete sixth season is available
        immediately. New episodes from Season 7 will be available the day
        following their television premiere.
    -   Instant Star: the complete third season is available immediately. New
        episodes from Season 4 will be available the day following their
        television premiere on CTV.

    The Comedy Network
    ------------------
    -   South Park: previously aired episodes from the Seasons 9, 10 and the
        current Season 11, airing now on The Comedy Network, are available
        today. New episodes from Season 11 will be available the day
        following their broadcast on The Comedy Network.
    -   The Sarah Silverman Program: previously aired episodes from Season 1
        and the current Season 2 are available today. New episodes from
        Season 2 will be available the day following their broadcast on The
        Comedy Network.
    -   Drawn Together: previously aired episodes from Seasons 1, 2 and the
        current Season 3, airing now on The Comedy Network, are available
        today. New episodes from Season 3 will be available the day following
        their broadcast on The Comedy Network.

    MTV
    ---
    -   The Hills: previously aired episodes from Season 3 of the pop culture
        phenomenon, which just concluded earlier this week on MTV in Canada,
        are available today.
    

    CTV programming on iTunes is the latest element in a digital strategy
that has seen CTV content also made available on Broadband and VOD platforms.
In June, 2006, CTV launched Canada's first multi-channel broadband service at
CTV.ca, offering original content via the internet for free. The service now
provides over 100 hours of top Canadian programs and U.S. titles. iTunes
content from The Comedy Network can also be seen on TheComedyNetwork.ca, while
MTV's The Hills is also available on MTV.ca.
    Earlier this year, CTV and Rogers announced a partnership with Warner
Bros. International Television that saw the first ever U.S. conventional
network series that air on CTV to be made available on Rogers' CTV on Demand
VOD service. The initiative also sees original content from CTV and its
specialty services available on demand.

    CTV, Canada's largest private broadcaster, offers a wide range of quality
news, sports, information, and entertainment programming. It has the
number-one national newscast, CTV National News With Lloyd Robertson, and is
the number-one choice for prime-time viewing. CTVglobemedia Inc. is Canada's
premier multi-media company which owns CTV Inc. and The Globe and Mail. CTV
Inc. also owns radio stations across the country, and leading national
specialty channels. Other CTVglobemedia investments include an interest in
Maple Leaf Sports and Entertainment, and in Dome Productions, a North American
leader in the provision of mobile high definition production facilities. More
information about CTV may be found on the company website at www.ctv.ca.

    On The Web:
    -----------
    www.ctv.ca
    www.thecomedynetwork.ca
    www.mtv.ca





For further information:

For further information: Laura Heath, CTV Inc., (416) 332-4633, or
lheath@ctv.ca


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