-- Live Earth Coming 7/7/07 from All 7 Continents on CTV --
- Organizers partner with CTV, Same Broadcaster that Delivered
Historic Live 8 in 2005 -
-- CTV Joins Worldwide Broadcast Consortium, Including NBC, BBC, NHK
and others --
TORONTO, June 4 /CNW/ - CTV has acquired the broadcast rights to Live
Earth: The Concerts for a Climate in Crisis, a series of 9 incredible
concerts, spanning 7 continents over a 24-hour period, taking place on 7/7/07
around the world. The announcement was made today by Susanne Boyce, CTV
President of Programming and Chair of the CTV Media Group who executed the
deal with Kevin Wall, Live Earth Founder and Emmy Award-winning Executive
With the announcement, CTV joins an international movement that will
bring together more than 100 music artists and two billion people worldwide in
an effort to combat the climate crisis (see "About Live Earth," below).
"We are thrilled that CTV has stepped up in Canada to answer Live Earth's
SOS call," said Wall. "Live Earth is about engaging a critical mass of people
to tackle the climate crisis, and CTV's coverage of Live Earth ensures that
Canadians will be able to tune in to the concerts, join the SOS movement, and
take action against the climate crisis."
"If it's important to Canadians, then it's paramount to CTV," said Boyce.
"Live Earth is music with a message and for CTV, a perfect fit with our
strategy to provide the most relevant programming available to our audience.
CTV is now building the most effective plan to bring the Live Earth message
home to Canadians in every corner of our country."
CTV confirms that it is now planning unprecedented coverage and
promotional support across its conventional stations and specialty services.
In addition, MuchMusic, MuchMoreMusic and CHUM Radio were part of the CTV bid
and as a result, additional coverage will be seen and heard across these
platforms. A full broadcast plan will be announced shortly.
Live Earth features performances from some of the world's biggest music
headliners, including Madonna, Bon Jovi, The Police, Sheryl Crow, Kelly
Clarkson, Red Hot Chili Peppers, Kanye West, Melissa Etheridge, Beastie Boys,
Smashing Pumpkins, John Mayer, Faith Hill, Black Eyed Peas, Foo Fighters, Fall
Out Boy, Duran Duran and many others.
Live Earth becomes the second major international concert event that will
be broadcast on CTV within the course of the first week of July. Earlier this
year, CTV was named official Canadian broadcaster of "The Concert for Diana,"
airing live from London on CTV in Canada and around the world on July 1 in
memory of Diana, Princess of Wales.
With today's announcement, CTV joins some of the world's pre-eminent
broadcasters in the Live Earth broadcast, including BBC (U.K.), NBC (U.S.A.)
and NHK (Japan). Live Earth is the first-ever international concert event to
be broadcast completely in High Definition (including on CTV) and will be seen
in more than 100 countries.
On July 2, 2005, CTV led the world with its broadcast of Live 8. One of
CTV's most ambitious broadcast initiatives ever, Live 8 on CTV reached a
stunning 10.5 million viewers, roughly one in three Canadians and 45 per cent
of all Canadian households. As one of the largest total audience reaches ever
for any single program ever aired on the network, CTV's Live 8 broadcast sets
the stage for a massive potential audience for CTV's Live Earth broadcast on
July 7. Source: BBM Canada (2005).
About Live Earth
Live Earth was founded by Kevin Wall, CEO of Control Room, the company
producing the music events globally. Live Earth is a 24-hour, 7-continent
concert series on 7/7/07 that will bring together more than 100 of the world's
top music acts to inspire an audience of over two billion people to combat
global warming. Official Live Earth concerts will be staged in New York,
London, Sydney, Rio de Janeiro, Tokyo, Shanghai, Johannesburg, Hamburg and
Istanbul. Live Earth is a project of the SOS campaign, which aims to motivate
people around the world to "Answer the Call" through solutions-based short
films, PSAs, books, an interactive web experience, and through the Live Earth
concerts. Live Earth marks the beginning of a multi-year campaign led by the
Alliance for Climate Protection and other international NGOs to drive
individuals, corporations and governments to make immediate and lasting
changes to solve the climate crisis. Former U.S. Vice President Al Gore is the
Chair of the Alliance for Climate Protection and Partner of Live Earth.
A full list of concert lineups, locations and more, including detailed
information about the SOS campaign, is available now at www.liveearth.org.
CTV, Canada's largest private broadcaster, offers a wide range of quality
news, sports, information, and entertainment programming. It has the
number-one national newscast, CTV National News With Lloyd Robertson, and is
the number-one choice for prime-time viewing. CTV owns 21 conventional
television stations across Canada and has interests in 15 specialty channels,
including the number-one Canadian specialty channel, TSN. CTV is owned by
CTVglobemedia, Canada's premier multi-media company. More information about
CTV may be found on the company Web site at ctv.ca.
For further information:
For further information: Scott Henderson, Senior Director,
Communications, CTV Inc., (416) 332-5305 or firstname.lastname@example.org