CTV Reveals Exclusive Multi-channel Broadcast Plans for THE 81st ANNUAL ACADEMY AWARDS



    
           CTV "Opens the Envelope" to Reveal Exclusive Coverage of
                      THE 81ST ANNUAL ACADEMY AWARDS(R)

        - Representing the only Canadian broadcaster on the Oscars(R)
     red carpet, Ben Mulroney, Tanya Kim and Lainey bring home the glitz
             and glamour in the live ETALK Red Carpet Special -

     - The film industry's most prestigious awards ceremony is supported
         by multi-channel, multi-platform coverage on CTV channels -

       - CTV's Oscar programming begins at 3 p.m. on Oscar Sunday and
       ends with post show special, AN EVENING AT THE ACADEMY AWARDS:
                   THE WINNERS at 11:30 p.m. ET on Star! -
    

    TORONTO, Feb. 17 /CNW/ - Hollywood's biggest night is just five days away
and CTV remains the source for all things Oscar(R). CTV today announced
extensive multi-platform, multi-channel coverage leading up to the
star-studded 81ST ANNUAL ACADEMY AWARDS(R) airing LIVE on Sunday, February 22
at 8:30 p.m. ET (visit CTV.ca to confirm local listings). Once again, CTV's
ETALK will produce an all-Canadian arrivals show from their exclusive position
on the Oscar's red carpet, which for the past several years has been the No. 2
position right beside host broadcaster ABC. Adding up to more than 14 hours of
programming, Academy Award(R) - related coverage can be found across a
plethora of CTV networks including 'A', CTV Newsnet, CP24, Star!,
FashionTelevisionChannel, MTV and MUCHMUSIC (full program details are included
below). Hosted for the first time by Australian actor Hugh Jackman, the
Oscars(R) is the most highly-anticipated awards ceremony of the year and one
of Canada's most-watched television events.

    
    (xx) Media Note (xx) - Download photos for all ACADEMY AWARDS-related
    programming at www.ctvmedia.ca.
    

    "From ETALK on the red carpet to our online contest sending a winner to
next year's festivities, CTV is the home of the Oscars in Canada," said
Susanne Boyce, President, Creative, Content and Channels, CTV Inc. "THE
ACADEMY AWARDS are the biggest entertainment event of the year and CTV is
proud to offer Canadians a bird's eye view, from every angle possible, with
complete coverage on conventional, specialty, and online."

    Once again bringing Canadian viewers exclusive interviews with
Tinseltown's hottest stars, ETALK's ongoing coverage this week culminates with
ETALK AT THE OSCARS, an exclusive Canadian red carpet special airing on Oscar
Sunday, February 22 at 6 p.m. ET on CTV and in SUPER SIMULCAST with 'A', Star!
and FashionTelevisionChannel (see broadcast schedule for specific markets
below). Direct from Hollywood's most glamorous night, Canada's red carpet
veteran Ben Mulroney, along with Tanya Kim and gossip maven Lainey, report
LIVE from ETALK's coveted position as the only Canadian broadcaster on the
Oscars(R) red carpet. For the past several years, CTV cameras have been right
beside host broadcaster ABC, in advance of the hundreds of other media outlets
from around the world.

    "Covering the Oscar's red carpet is magic...and madness!" said ETALK host
Ben Mulroney, Canada's face of the Oscars. "It is a true honour to be the only
Canadian broadcaster reporting live from the red carpet. It's genuine,
edge-of-your-seat action, drama and style, and it unfolds so quickly. From
Tanya and Lainey in our exclusive balcony position to me interviewing the
parade of glamorous stars, ETALK AT THE OSCARS is a non-stop stream of
unscripted surprises."

    Leading up to the big day and ETALK AT THE OSCARS, every night this week
at 7 p.m. ET, ETALK is awards show central, leading CTV's coverage of the
Oscars with unparalleled access to the highly-anticipated awards ceremony.
Since the morning of the nomination announcements and onward, ETALK has been
delivering the latest nominee and film news with exclusive interviews, gossip
and fashion news as stars prep for the biggest night in entertainment. As
Oscar night approaches, ETALK shares who will win, who should win, and who
doesn't stand a chance. ETALK is the destination for news on what the stars
will be wearing, their skin care regimes and an interview with first-time
Oscar host, Hugh Jackman. Plus ETALK provides an exclusive inside tour of the
Elton John Oscar party with David Furnish.

    
    CTV's programming celebrating THE 81ST ANNUAL ACADEMY AWARDS features:

    The Oscars on CTV Sunday, February 22, 2009
    -------------------------------------------

    3 p.m. ET - IN FASHION - NEW EPISODE
    Hosted by Glen Baxter, IN FASHION features interviews with various
    celebrities and designers to get their thoughts on what looks are
    expected to rule on this year's Oscar red carpet - with the recession in
    mind.

    3:30 p.m. ET - FASHIONTELEVISION - NEW EPISODE
    Hosted by Jeanne Beker, FASHIONTELEVISION takes a look at what makes the
    perfect Oscar red carpet dress and what it can mean for a designer to get
    their dress photographed on a star at one of the most-watched television
    events in the world.

    4 p.m. ET - ETALK PRESENTS: RUNWAY TO THE RED CARPET
    From the moment Oscar nominations are announced, speculation begins on
    what celebrities will be wearing on Hollywood's most glamorous night.
    FASHIONTELEVISION's Jeanne Beker and ETALK's Tanya Kim take a look at the
    most fabulous styles and "faux-pas" in Oscar history, while giving
    viewers an inside look into what trends are expected to prevail on this
    year's red carpet.

    4:30 p.m. ET - ETALK PICKS THE WINNERS
    In the half-hour special, ETALK PICKS THE WINNERS, Canada's leading
    entertainment experts weigh in on this year's gold rush just days before
    THE 81ST ANNUAL ACADEMY AWARDS. ETALK's Ben Mulroney and Lainey, along
    with celebrity guests, deliver the ultimate guide to Oscar pool
    domination.

    6 p.m. ET - ETALK AT THE OSCARS (LIVE) and in SUPER SIMULCAST with 'A',
    Star! and FashionTelevisionChannel
    ETALK veteran red carpet experts Ben Mulroney, Tanya Kim and gossip maven
    Lainey report live from the only Canadian position on the Oscar red
    carpet, bringing Canadian viewers exclusive interviews with Tinseltown's
    hottest stars. Specific market broadcast schedule is as follows:

      -  7 - 8 p.m. AT - One-hour broadcast
      -  6 - 7 p.m. ET - One-hour broadcast
      -  5 - 6 p.m. CT - One-hour broadcast (Saskatchewan)
      -  5:30 - 6 p.m. CT - Half-hour broadcast (Winnipeg)
      -  4 - 5 p.m. MT - One-hour broadcast
      -  3 - 5 p.m. PT - Two-hour broadcast

    7 p.m. - THE AMAZING RACE - "Your Target Is Your Partner's Face" -
    ALL-NEW EPISODE
    Teams battle in a race around the world for a $1 million dollar prize.
    The episode will feature live cut-ins from Ben Mulroney from the Oscars
    red carpet.

    8 p.m. ET - OSCAR'S RED CARPET 2009
    Hosted by Robin Roberts (GOOD MORNING AMERICA), fashion expert Tim Gunn
    (PROJECT RUNWAY) and Entertainment Weekly's managing editor Jess Cagle,
    this 30-minute arrivals special features a closer look at all the
    Hollywood glitz and glam as nominees and yet to be revealed presenters
    arrive on the star-studded red carpet.

    8:30 p.m. ET - THE 81ST ANNUAL ACADEMY AWARDS
    Live from the Kodak Theatre in Los Angeles, Hugh Jackman hosts
    THE 81ST ANNUAL ACADEMY AWARDS where the Academy of Motion Picture Arts
    and Sciences honours film industry achievements from the past year. This
    year, in a surprising twist, presenters will not be revealed until they
    appear on the Oscars stage following an unprecedented decision by the new
    awards ceremony producers.

    The Oscars on 'A'
    -----------------

    COUNTDOWN TO THE ACADEMY AWARDS
    Sat., Feb. 21 at 10:30 p.m. ET
    This 30-minute special provides a behind-the-scenes look at preparations
    for the biggest movie event of the year. From the buzz surrounding the
    nominees to the fashion expectations, entertainment specialist
    George Pennacchio, along with KABC news anchors Marc Brown and
    Michelle Tuzee and fashion designer Randolph Duke showcase the most
    spectacular vantage points to capture the emotion, glitz and glamour of
    Hollywood's elite.

    ETALK AT THE OSCARS (LIVE) and in SUPER SIMULCAST with CTV, Star! and
    FashionTelevisionChannel
    Sun., Feb. 22 at 6:30 p.m. ET
    See synopsis above under section "The Oscars on CTV." Specific market
    broadcast schedule is as follows:

      -  7 - 9 p.m. AT - Two-hour broadcast
      -  6:30 - 8 p.m. ET - 90-minute broadcast
      -  3 - 5 p.m. PT - Two-hour broadcast

    The Oscars on CTV.ca available now
    ----------------------------------

    CTV.ca is Canada's online hub for everything Oscar. Among the exclusive
features on the website this year is the "And the Winner is..." online contest
created and executed by the CTV Creative Agency. This interactive contest
allows movie lovers to make their picks for this year's winners alongside CTV
personalities for a chance to win bleacher seats on the red carpet at the 82nd
ANNUAL ACADEMY AWARDS in 2010. The list of CTV personalities making their
predictions this year includes: Seamus O'Regan and Beverly Thomson (CANADA
AM); Brent Butt and Nancy Robertson (CORNER GAS); Adamo Ruggiero and Charlotte
Arnold (DEGRASSI: THE NEXT GENERATION); Ben Mulroney, Tanya Kim and Lainey
(ETALK); David Paetkau, Sergio Di Zio and Michael Cram (FLASHPOINT); SO YOU
THINK YOU CAN DANCE CANADA winner Nico Archambault; Leah Miller, Jean Marc
Genereux and Tré Armstrong (SO YOU THINK YOU CAN DANCE CANADA); and Russell
Peters, host of THE 2009 JUNO AWARDS.

    Visit ctv.ca to enter the "And the Winner is..." contest and find out more
about rules and regulations.

    In addition to the "And the Winner is ..." contest, CTV.ca is Canada's
online hub for everything Oscars. At  CTV.ca/Oscars, movie lovers can find
exclusive features including:

    -   extensive ETALK coverage from all pre-Oscar events
    -   up to date editorial content
    -   photo galleries
    -   ETALK's Lainey blogging live from the awards ceremony
    -   nomination announcement video footage available on demand
    -   trailers of films nominated for Best Picture
    -   Oscar trivia and facts

    The Oscars on CANADA AM, Mon., Feb. 23 and Tues., Feb. 24
    ---------------------------------------------------------

    As Academy Award weekend begins, Canada AM covers the Oscar buzz as the
    last minute preparations kick into high gear. Following the Oscars on
    Mon., Feb. 23, ETALK host Ben Mulroney will reveal all the Academy Awards
    gossip from the news about the winners and the red carpet hits and misses
    to the glamorous parties. Then, on Tues., Feb. 24, Award-winning Canadian
    jewellery designer Michael da Costa will be on CANADA AM to show viewers
    how to get the bling celebrities were wearing at the Oscars without
    spending ridiculous amounts of money. Costa will also identify which
    pieces will be the hottest jewellery items for 2009.

    The Oscars on CTV News
    ----------------------

    During Oscars weekend, CTV local newscasts across the country will
highlight the last minute preparations for the biggest entertainment event in
the world. Then, on Oscar night, CTV NATIONAL NEWS WITH SANDIE RINALDO will
feature highlights from the red carpet and awards ceremony.

    The Oscars on CTV Newsnet
    -------------------------

    From the red carpet to the after parties, CTV Newsnet will offer late
breaking news on all things Oscar before and after the awards ceremony.
Additionally, an interview with ETALK host Ben Mulroney from the red carpet
will reveal all the Oscar surprises and after-party gossip from the biggest
night in entertainment.

    The Oscars on CP24
    ------------------

    CP24 presents live updates from the Oscars red carpet and ETALK host Ben
Mulroney on the scene as the presenters and nominees make their way into the
Kodak Theatre. Throughout the course of the awards ceremony, CP24 will also be
providing updates on the winners as they are revealed in Los Angeles.

    The Oscars on Star!
    -------------------

    ETALK PICKS THE WINNERS
    Thurs., Feb. 19 at 9 p.m. ET / 6 p.m. PT and
    Sun., Feb. 22 at 5:30 p.m. ET/ 2:30 p.m. PT on Star!
    See synopsis above under section "The Oscars on CTV"

    ETALK PRESENTS: RUNWAY TO THE RED CARPET Thurs., Feb. 19 at 9:30 p.m. ET
    / 6:30 p.m. PT (Simulcast with FashionTelevisionChannel) and Sun.,
    Feb. 22 at 4:30 p.m. ET/ 1:30 p.m. PT on Star!
    See synopsis above under section "The Oscars on CTV"

    COUNTDOWN TO THE ACADEMY AWARDS
    Sun., Feb. 22 at 5 p.m. ET / 2 p.m. PT on Star!
    See synopsis above under section "The Oscars on 'A'"

    ETALK AT THE OSCARS (LIVE) and in SUPER SIMULCAST with CTV, 'A' and
    FashionTelevisionChannel
    Sun., Feb. 22 at 6 p.m. ET / 3 p.m. PT
    See synopsis above under section "The Oscars on CTV." Specific market
    broadcast schedule is as follows:

      -  7- 9 p.m. AT - Two-hour broadcast
      -  6 -8 p.m. ET - Two-hour broadcast
      -  5 -7 p.m. CT - Two-hour broadcast
      -  4 - 6 p.m. MT - Two-hour broadcast
      -  3 - 5 p.m. PT -Two-hour broadcast

    AN EVENING AT THE ACADEMY AWARDS: THE WINNERS
    Sun., Feb. 22 at 11:30 p.m. ET / 8:30 p.m. PT on Star!
    The night has just begun for reporters Marc Brown, George Pennacchio and
    Michelle Tuzee, along with fashion commentator Randolph Duke, who report
    live from the Governor's Ball to discuss celebrity outfits and interview
    the night's golden winners.

    The Oscars on FashionTelevisionChannel
    --------------------------------------

    ETALK AT THE OSCARS (LIVE) and in SUPER SIMULCAST with CTV, 'A' and Star!
    Sun., Feb. 22 at 6 p.m. ET / 3 p.m. PT
    See synopsis above under section "The Oscars on CTV." Specific market
    broadcast schedule is as follows:

      -  7- 9 p.m. AT - Two-hour broadcast
      -  6 -8 p.m. ET - Two-hour broadcast
      -  5 -7 p.m. CT - Two-hour broadcast
      -  4 - 6 p.m. MT - Two-hour broadcast
      -  3 - 5 p.m. PT -Two-hour broadcast

    The Oscars on Much/MTV
    ----------------------

    MTV

    MTV LIVE
    From Mon., Feb. 16 - Fri., Feb. 20 at 6 p.m. ET, MTV LIVE will bring the
    Academy Award-nominated films to life on the small screen in their own
    special way. Host Daryn Jones, co-host Nicole Holness and correspondent
    Paul 'the intern' Lemieux parody nominated films.

    THE AFTER SHOW
    Hosts Dan Levy and Jessi Cruickshank talk all about the Oscars during a
    special THE AFTER SHOW on Thurs., Feb. 19 at 7:30 p.m. ET.

    MTV NEWS
    MTV NEWS brings viewers their picks for Oscar success on Thurs., Feb. 19
    at 6:30 p.m. ET/PT, and host Aliya-Jasmine Sovani talks to Freida Pinto
    from the much hyped film up for 10 awards, Slumdog Millionaire, and to
    Mickey Rourke and Darren Aronofsky about The Wrestler.

    MUCHMUSIC

    MUCHNEWS
    On Mon., Feb. 16 at 10 p.m. ET MUCH VJs make their Oscar predictions.
    Find out which VJ predicts Mickey Rourke to win and Angelina Jolie to
    bomb! MUCHNEWS will air highlights from THE 81st ANNUAL ACADEMY AWARDS,
    as well as which VJ will get bragging rights on Mon., Feb. 23 at 10 p.m.
    ET.
    

    About CTV

    CTV, Canada's largest private broadcaster, offers a wide range of quality
news, sports, information, and entertainment programming. It has the
number-one national newscast, CTV NATIONAL NEWS WITH LLOYD ROBERTSON, and is
the number-one choice for prime-time viewing. CTVglobemedia Inc. is Canada's
premier multi-media company which owns CTV Inc. and The Globe and Mail. CTV
Inc. also owns radio stations across the country, and leading national
specialty channels. Other CTVglobemedia investments include an interest in
Maple Leaf Sports and Entertainment, and in Dome Productions, a North American
leader in the provision of mobile high definition production facilities. More
information about CTV may be found on the company website at www.ctv.ca.




For further information:

For further information: Sonia Brum, CTV Inc., (416) 384-5374 or
sonia.brum@ctv.ca; Allie Page, CTV Inc., (416) 384-4596 or allie.page@ctv.ca


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