CTV Recaps No. 1 Year in Television



    
          -- Finishes 2006-07 Season With 8 of the Top 10 Programs,
                             16 of the Top 20 --
       -- Charts 5 Consecutive Years Sweeping All Key Advertiser Demos
                               in Prime-time --
    -- And 4th Straight Year Winning Every Night During the Mon-Fri Week,
                                  A18-49 --
     -- With 78% More Prime Time Viewers Than Next Closest Competitor --
       -- And Multi-Year Audience Growth: CTV up 42% Since 2001-02 --
       -- No. 1 in Every Genre, in Canadian programs, in Acquisitions --
         ... and a Plan to Get Even Stronger Beginning Fall 2007 ...
    

    TORONTO, June 4 /CNW/ - CTV recapped another stellar year in television
today at its annual Fall 2007 Upfront Presentation at the prestigious Four
Seasons Centre for the Performing Arts in Toronto. Leading a presentation to a
capacity crowd of advertisers and media buyers was Ivan Fecan, CTVglobemedia
President and CEO, and CEO of CTV Inc.

    "Once again, CTV is the No. 1 network in Canada, in all demos," said
Fecan. "Ours is an unprecedented, multi-year success story that continues to
unfold. This Fall, CTV is perfectly positioned to finish where it will start:
on top, together with our key advertising partners. The very best content - 16
returning Top 20 hits plus the most coveted new programs and now The Super
Bowl - smart scheduling, innovation and most important, a bold and talented
management team will ensure that," he concluded.

    Remarkably, for the 5th consecutive year, CTV finished the season No. 1
in prime-time viewing, sweeping all 3 key advertiser demos (A18-34, A18-49 and
A25-54) and in total viewers.(1) Leading the way was 8 of the Top 10 Programs
for CTV, (A18-49, A25-54, V2+) and 16 of the Top 20. It was another year that
CTV programs finished No. 1 in every genre with: Canada's No. 1 program (The
Academy Awards), the No. 1 drama and series (CSI), the No. 1 sophomore drama
(Criminal Minds), the No. 1 comedy (Corner Gas), the No. 1 Canadian drama
(Degrassi), the No. 1 Reality Program (American Idol), the No. 1 Canadian
Reality Program (Canadian Idol), the No. 1 Canadian Music Special (The 2006
JUNO Awards), the No. 1 Local and National News, the No. 1 newsmagazine
(W-FIVE) and Canada's No. 1 entertainment brand (eTalk). Source: BBM Nielsen.

    The 2006-2007 Season saw CTV finish No. 1 in Summer, Fall, Winter and
Spring, and for the 4th consecutive year, CTV finished the season winning
every single weeknight (M-F), including Sundays, sweeping the key
A18-49/A25-54 demos along the way. In fact, the CTV advantage remains
extraordinary when comparing the sheer size of this year's prime time
audiences vs. its competitors: CTV delivered 78% more total viewers, 52% more
A18-49 viewers, and 67% more A25-54 viewers than Global, the nearest
competitor.(1)

    In fact, since the 2001-02 Season, CTV has grown its total prime time
audience base by 42%, including gains of 30% and 36% in the A18-49 and A25-54
demos respectively. Conversely, in the same time frame, Global has fallen 13%
(2+), 22% (A18-49) and 15% (A25-54).(1)

    Commenting on the list of achievements over the past Season and the past
several years, Fecan said: "We've got a track record of performance, we
deliver on our promises and we work hard to keep our winning edge. Moving
forward, we've got a plan to do that all again, while getting stronger across
the board beginning Fall 2007."

    
    Select Program Highlights and Audience Growth for the 2006-07 Season(2)
    -----------------------------------------------------------------------
    -   In Primetime:

        - American Idol - up in all key adult demos and television's No. 1
          series in A18-34,
        - CSI - the only series averaging 3 million-plus viewers,
        - Criminal Minds - climbing to No. 8 (from No. 18), it's the year's
          fastest growing program,
        - Corner Gas - finishing 33% higher than The Simpsons (Global),
        - CSI: New York - up 7%, climbed to No. 6 on The Top 20
          (from No. 10),
        - CSI: Miami - climbed to No. 4 on the Top 20 list (from No. 5),
        - Dancing With The Stars - now a Top 20 program,
        - Desperate Housewives - climbed to No. 5 on the Top 20 (from No. 6),
        - Grey's Anatomy - up 36% in total viewers, up 40% A18-49,
        - Law and Order - up 35% in total viewers, up 17% A18-49,
        - Robson Arms - up 14% in total viewers
        - W-FIVE - up 16% in total viewers

    -   In Daytime:

        - Canada AM (up 11%).
        - Dr. Phil (up 5%),
        - General Hospital (up 12% in total viewers, up 5% A18-49),
        - The View (up 19% in total viewers, up 7% A18-49),

    -   In Late-night:

        - CTV Late Evening News (up 9%),
        - CTV National News (up 7%),
        - The Daily Show (up 2%).
    

    As previously announced, CTV revealed its Fall 2007 schedule today,
featuring 16 returning Top 20 hits, together with 7 of the most coveted new
programs and for the first time ever, an NFL schedule which includes regular
season action, the entire playoff slate and for the first time, The Super
Bowl. To see the full announcement, click www.ctvmedia.ca and then the "CTV
Fall Launch 2007" button.

    About CTV

    CTV, Canada's largest private broadcaster, offers a wide range of quality
news, sports, information, and entertainment programming. It has the
number-one national newscast, CTV National News With Lloyd Robertson, and is
the number-one choice for prime-time viewing. CTV owns 21 conventional
television stations across Canada and has interests in 15 specialty channels,
including the number-one Canadian specialty channel, TSN. CTV is owned by
CTVglobemedia, Canada's premier multi-media company. More information about
CTV may be found on the company Web site at ctv.ca.

    
    Source (1) - BBM Nielsen Media Research, Sept. 18/06-May 13/07 weeks 4-37
                 (05-06 & 06-07)
    Source (2) - BBM Nielsen Media Research, Comparison of Weeks 4-39 in
                 2005-06 vs. 2006-07.
    





For further information:

For further information: Mike Cosentino, Vice President, Communications,
CTV Inc., (416) 332-5048 or mcosentino@ctv.ca


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