- CTV and RDS deliver record-breaking audience -
- Audience peaks at 5.8 million viewers on CTV during final minutes -
- No. 1 show of the year in Canada reaches 11 million viewers -
TORONTO, Feb. 4 /CNW/ - Super Bowl XLII attracted a record audience for
the Super Bowl in Canada on CTV and RDS, preliminary overnight figures from
BBM Nielsen Media Research confirm today(*). A combined audience of 5.07 million
viewers on CTV and RDS surpassed the previous record of 4.98 million in 2006
on Global (4.281 million)/RDS (702,000).
CTV's first-ever broadcast of the Super Bowl peaked at 5.83 million
viewers at 10:02 p.m. ET, during the thrilling final moments of the NY Giants'
17-14 upset victory over the New England Patriots. Nearly 11 million viewers
(10.7 million) watched some or all of the broadcast.
Super Bowl XLII became the No. 1 show of the year in Canada with an
average audience of 4.16 million viewers, up 24% over last year's broadcast
(3.367 million, Global)(xx). Another 905,000 watched a French-language
broadcast on RDS, up 13% compared to 2007 (798,000) on RDS.
Final Super Bowl audience numbers will be available in the coming weeks.
(*) Since the advent of electronic measurement in Canada
(xx) All audience figures exclude pre- and post-game and are based on
preliminary overnight data only
For further information:
For further information: Andrea Goldstein - (w)(416) 332-7575, (c)(647)
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