CTV Ratings Alert - CTV Tops Global by up to 80% in Key Demos: Ratings Race a Non-Starter



    TORONTO, Oct. 17 /CNW/ - When you're Number 2, you'll say anything. A
misleading announcement today by Global Television failed to provide an
accurate view of Canada's fall ratings picture. In fact, CTV remains Canada's
most-watched broadcaster by a wide margin in both key selling demos and total
viewers.
    On Oct. 2, Global Television issued a media release regarding "Premiere
Week Ratings" beginning Sept. 24, stating that "the first week of the fall TV
season is now complete." Today, Global issued another release in which they
magically moved the start of "Premiere Week" seven days earlier to Sept. 17.
Conveniently, that's a week mostly full of repeat broadcasts that comes before
what is generally considered the official start of the Fall TV Season on Sept.
24. Contrary to providing "a straightforward, consistent look" at the ratings
as stated in today's announcement, Global needs to get their story straight.
    Additionally, Global misrepresents the complete ratings picture in Canada
by continuing to ignore a key sales demo for the Canadian advertising
industry, A25-54. A real look at the fall TV season, with current and
up-to-date data starting Sept. 24 and representing both key selling demos,
indicates that CTV remains Canada's No. 1 broadcaster with 7 out of the Top 10
shows in both A25-54 and A18-49. Among total viewers, CTV takes 8 out of the
Top 10. Far from being a "dead heat," Canada's so-called "ratings race" is
anything but with CTV far and away the No. 1 network in the country. The
numbers speak for themselves:

    
    Canada's Top 10 Programs, Fall 2007
    -----------------------------------

    A2+ - CTV: 8/10, Global: 2/10

    1. House                    3,003,100      Global
    2. Grey's Anatomy           2,479,800      CTV
    3. CSI                      2,388,800      CTV
    4. Survivor: China          2,307,300      Global
    5. CSI: Miami               2,104,900      CTV
    6. Desperate Housewives     1,933,200      CTV
    7. CSI: New York            1,870,300      CTV
    8. Law and Order: SVU       1,762,700      CTV
    9. Dancing with the Stars   1,726,000      CTV
    10. Criminal Minds          1,711,100      CTV

    A25-54 - CTV: 7/10, Global, 3/10
    1. House                    1,834,600      Global
    2. Grey's Anatomy           1,398,300      CTV
    3. Survivor: China          1,337,800      Global
    4. CSI                      1,290,100      CTV
    5. CSI Miami                1,107,600      CTV
    6. Heroes                   1,062,000      Global
    7. Desperate Housewives       998,300      CTV
    8. Law and Order: SVU         993,500      CTV
    9. CSI: New York              957,200      CTV
    10. Criminal Minds            941,500      CTV

    A18-49 - CTV: 7/10, Global, 3/10

    1. House                    1,741,200      Global
    2. Grey's Anatomy           1,374,600      CTV
    3. Survivor: China          1,262,200      Global
    4. CSI                      1,186,800  	CTV
    5. Heroes                   1,128,600      Global
    6. CSI: Miami               1,007,100      CTV
    7. Desperate Housewives       944,800      CTV
    8. Law and Order: SVU         925,000      CTV
    9. Criminal Minds             868,300      CTV
    10. CSI: New York             862,500      CTV
    

    As announced earlier this week, CTV is the home to this fall's favourite
new television series. As evidenced by data from last night, CTV's new shows
continue to gain in popularity while Global's fall offerings continue to
decline: CTV's Pushing Daisies captured its first million plus audience out of
simulcast last night, up 8% since its season premiere, while Global's Cane
dropped to 863,000 viewers in simulcast with CBS, down 40% since its premiere.

    Source: BBM Nielsen Media Research, Sept. 24-Oct. 14, 2007





For further information:

For further information: Laura Heath, CTV Inc., (416) 332-4633 or
lheath@ctv.ca


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