CTV Ratings Alert - CTV First With Viewers as Ontarians Choose Election 2007



    - Private Practice wins 8 p.m. hour -

    TORONTO, Oct. 11 /CNW/ - Once again, Ontarians have voted CTV as their
broadcaster of choice for yesterday's historic provincial election. BBM
Nielsen Media Research confirms that CTV drew more viewers than any other
network for its Election 2007 coverage with 361,000 viewers in Ontario,
59 per cent more than the CBC (No. 2 with 227,000 viewers) and more than
double the little-watched election coverage on Global (136,000). In total,
more than two million viewers watched all or some part of CTV's Election 2007
coverage.

    "When news matters the most, viewers turn to the network they trust, and
rely on for accurate and meaningful coverage," said Robert Hurst, President,
CTV News and Current Affairs. "These strong ratings are a reflection of how
committed CTV is to delivering the most complete and accurate election
coverage."

    CTV's 2.5 hours of election coverage was also No. 1 in the key 18-49 and
25-54 demographics and was far and away the leader in the highly competitive
GTA market. The province-wide, live broadcast aired on CTV Toronto, CTV
Ottawa, CTV Southwestern Ontario and CTV Northern Ontario. An additional
106,000 viewers tuned into to CTV's coverage on CTV Newsnet between 9 and
11 p.m.

    At 8 p.m., Canada's No. 1 new series, Private Practice, delivered
1.09 million viewers across the country on CTV leading into Election 2007,
winning the hour in all key demos. Head-to-head, Private Practice delivered
32% more viewers nationally than the No. 2 show, Little Mosque on the Prairie
(CBC; 775,000). Global's Back To You was third with 722,000 viewers.

    Armed with the best resources across the province and an all-star panel
of political experts including Ernie Eves, Gerard Kennedy and Olivia Chow, CTV
anchors Ken Shaw and Christine Bentley delivered a program filled with
breaking news and exclusive stories at every turn.

    A-Channel's regional broadcast in Ontario attracted an impressive 159,000
viewers - well above Global, CITY TV and E! Ontario. Below is a complete
breakdown of audience numbers.

    
    CTV                      361,000
    CBC                      227,000
    A-Channel                159,000
    Global                   136,000
    TVO                      130,000
    CITY                     109,000
    E!                        56,000

    Source: BBM Nielsen Media Research. Average Minute Audience, 2+
    




For further information:

For further information: Greg McIsaac, Communications Manager, CTV Inc.,
(416) 332-5180, gmcisaac@ctv.ca


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