CTV Ratings Alert - CTV Delivers Canada's Most-Watched Budget Coverage with Budget 2008



    - Plus, CTV National News Continues to be Canada's No. 1 National
    Newscast Seven Days a Week -

    TORONTO, Feb. 27 /CNW/ - Canadians turn to one trusted source when the
news counts the most - CTV's Lloyd Robertson and Canada's No. 1 news team.
With a possible federal election looming, Canadians turned to CTV News and
Canada's most experienced political news team for complete and comprehensive
budget coverage.

    CTV's live one-hour Budget 2008 news special anchored by Lloyd Robertson
was watched by 364,000 viewers, more than the Global audience (170,000) and
CBC audience (120,000) combined. An additional 37,000 viewers tuned into CTV's
Budget 2008 special on CTV Newsnet.

    Robertson and CTV's news team delivered complete, comprehensive and
commercial-free coverage for a full hour from 4-5 p.m. ET while Global's
budget day coverage was limited to 30 minutes - wrapping in time to
accommodate The Young and the Restless. Head to head from 4 - 4:30 p.m., CTV
delivered 359,000 viewers compared to less than half that much (170,000) on
Global.

    In addition to having Canada's top-rated budget coverage, updated data
from BBM Nielsen Media Research confirm that CTV National News continues to be
Canada's most-watched newscast by a wide margin. When looking at the seven day
ratings picture - because news does not take a break on weekends - CTV
National News is No. 1:

    Average Audience Monday to Sunday:

    Season-To-Date (Aug. 27, 07 - Feb. 24, 08)
    CTV National News 858,000
    Global National 781,000
    The National (CBC) 656,000




For further information:

For further information: Greg McIsaac, Senior Communications Manager,
CTV News, (416) 332-5180 or gmcisaac@ctv.ca


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