CTV Ratings Alert - 6 Million Viewers Elect CTV No.1 in Election Coverage



    TORONTO, Oct. 15 /CNW/ - Canadians made CTV and its family of channels
their broadcaster of choice for coverage of the 2008 Federal Election last
night. Data from BBM Nielsen Media Research confirms that 6.07 million
Canadians watched some part of CTV's election coverage last night, 9% more
than CBC (5.56 million).(*) In all, 1.32 million viewers tuned in to coverage on
CTV, 'A', CTV Newsnet, CP24 and MuchMusic(xx). On CTV, the four-hour Election
2008 special peaked at 1.5 million viewers between 11 and 11:30 p.m. ET as
polls in British Columbia confirmed the Conservative minority government that
CTV had projected at 9:47 p.m. ET.

    In addition to the Election 2008 national special on CTV, additional
coverage included local stories by CTV affiliates, four local broadcasts by
'A' News, Toronto's most-watched local coverage for A25-54 on CP24 and the
youth-oriented Be Loud election special on MuchMusic. CTV and its channels
broadcast from more than 60 locations across the country, from a moving
streetcar in downtown Toronto to a Vancouver Island tavern to the headquarters
of each party leader.

    Meanwhile, it was a record day for CTV's online election coverage, with
over 5 million page views and 729,000 visits to CTV.ca, more than double the
average daily traffic. The live stream of Election 2008 on CTV.ca attracted
nearly 50,000 views in only four hours.(xxx)

    Helming CTV's coverage was Canada's most-watched news anchor, Lloyd
Robertson, with Craig Oliver providing in-depth analysis and helping make
sense of the real-time reports and breaking news for viewers.

    Supplying their opinions as the election results rolled in on CTV were
Brian Tobin, former Liberal Cabinet Minister and former Premier of
Newfoundland; Sandra Buckler, former Director of Communications for Prime
Minister Harper; and Anne McGrath, NDP Party President, as well as analysts
Peter Donolo from The Strategic Counsel and Antonia Maioni from McGill
University.

    Lisa LaFlamme covered the key battleground ridings, while Tom Clark, Mike
Duffy, Robert Fife, Graham Richardson, Roger Smith, Genevieve Beauchemin and
Rosemary Thompson reported from the candidates' headquarters across the
country.

    CTV News is Canada's most-watched news organization both locally and
nationally and has a network of national, international and local news
operations including nine foreign and seven domestic network news bureaus. CTV
News operations include CTV Newsnet, Report on Business Television and
information programming, including CTV News with Lloyd Robertson, CTV News
with Sandie Rinaldo, Canada AM, W-FIVE and Question Period. With a perspective
that is distinctly Canadian, CTV News brings Canadians the international and
domestic news stories of the day and is the number-one news organization in
Canada.

    
    Source: BBM Nielsen Media Research, preliminary overnight data

    (*) Total Reach, 9 p.m.- 1a.m.

    (xx)

                        Time Period        Viewers 2+
                        -----------        ----------
    CTV             9 p.m. - 1:14 a.m.      1,054,000
    'A'             9 p.m. - 1:14 a.m.         97,000
    CTV Newsnet     9 p.m. - 1 a.m.            86,000
    CP24            8 p.m. - 12 midnight       62,000
    MuchMusic      10 p.m. - 11:30 p.m.        16,000

    (xxx) Source: HBX Analytics
    





For further information:

For further information: Alexis Hood, CTV Inc., (416) 332-4426 or
ahood@ctv.ca


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