CTV Is Canada's Overwhelming Choice for U.S. Presidential Inauguration Coverage



    - CTV attracts 78% more viewers than CBC or Global combined -

    TORONTO, Jan. 21 /CNW/ - When major events happen at home or abroad,
Canadians turn to CTV. This was proven once again yesterday when 78% more
viewers tuned into the CTV NEWS SPECIAL REPORT: THE INAUGURATION OF BARACK
OBAMA, than coverage on CBC or Global combined. A total of 841,000 viewers
watched the coverage on CTV from 11 a.m.-1 p.m., while 236,000 viewed on CBC
and 236,000 also viewed on Global.

    "The numbers are undeniable, Canadians turned to CTV more than any other
Canadian broadcaster for coverage of this monumental event," said Robert
Hurst, President of CTV News and Current Affairs.

    CTV's coverage of the inauguration began at 10 a.m., while CBC and Global
began their coverage an hour later at 11 a.m. The three-hour special delivered
nearly two and half times the average audience for that time period. CTV's
Inauguration coverage peaked at more than one million viewers at 12:26 p.m.

    Meanwhile, CTV's online coverage of the inauguration saw 575,000 unique
visitors to CTV.ca yesterday, almost double the daily average, while video
coverage, including live streaming of the inauguration itself, increased 148%
to 636,000 video views.

    
    About CTV
    ---------
    
    CTV, Canada's largest private broadcaster, offers a wide range of quality
news, sports, information, and entertainment programming. It has the
number-one national newscast, CTV NATIONAL NEWS WITH LLOYD ROBERTSON, and is
the number-one choice for prime-time viewing. CTVglobemedia Inc. is Canada's
premier multi-media company which owns CTV Inc. and The Globe and Mail. CTV
Inc. also owns radio stations across the country, and leading national
specialty channels. Other CTVglobemedia investments include an interest in
Maple Leaf Sports & Entertainment Ltd., and in Dome Productions, a North
American leader in the provision of mobile high definition production
facilities. More information about CTV may be found on the company website at
www.ctv.ca.

    
    Sources
    -------
    Television: BBM Nielsen Media Research
    Online: Omniture
    





For further information:

For further information: Alexis Hood, Communications Manager, CTV News,
(416) 384-4426 or ahood@ctv.ca


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