CTV Creative Agency To Become Promotional Powerhouse



    - CTV Inc. unites design and promotions teams under umbrella department -

    TORONTO, Oct. 11 /CNW/ - Susanne Boyce, President, Creative, Content and
Channels, CTV Inc., announced today the establishment of the CTV Creative
Agency, an innovative, dynamic and strategic new approach to marketing,
promotions and advertising for Canada's largest private broadcaster. Led by
broadcast veteran Rick Lewchuk, Senior Vice President, CTV Creative Agency and
Brand Strategy, the CTV Creative Agency is now positioned to service CTV's
integrated assets as announced last week. The CTV Creative Agency unites the
internationally-recognized creative resources of CTV Inc. with the former CHUM
Ltd. to produce the most powerful, in-house creative group in North American
television.

    (xx) Media Note (xx) Download logos for the CTV Creative Agency at
ctvmedia.ca

    The CTV Creative Agency will service CTV Inc.'s 28 conventional
television stations, 34 specialty networks, 34 radio stations and numerous
company websites, producing, in-house, all creative material required by the
company. This includes the design and execution of all show elements for
in-house productions, all on-air promotions, all advertising design, all
street-level marketing and all media buys for the entire company. Unlike most
broadcasters, CTV conceives, designs and delivers all of its on-air and
off-air promotional campaigns in-house.

    "The CTV Creative Agency will allow us to protect and grow the best
brands in the business," said Lewchuk. "And with the Olympics coming up in
2010 and 2012, we are well positioned to utilize all of our resources across
all of our platforms to promote the biggest event in television."

    With all aspects of promotion united as one group, the CTV Creative
Agency will allow CTV to cross-promote internal and external clients across
the wide breadth of the company's assets unlike any other broadcaster.

    The CTV Creative Agency brings together the combined marketing and design
resources from Canada's two most-prolific in-house creative teams, CTV Inc.
and the former CHUM Ltd. At this year's Promax and BDA Awards, CTV was
recognized as one of the world's most creative broadcast companies when it
picked up a combined 73 design and promotion awards, including several "World"
medals representing international excellence. Similarly, the former CHUM team
added another 69 awards.

    The CTV Creative Agency is led by Rick Lewchuk, Senior Vice President,
CTV Creative Agency and Brand Strategy. Rick has been part of the CTV
marketing team for over 25 years, serving most recently as Senior Vice
President, Program Planning and Promotion.

    Reporting to Mr. Lewchuk at the CTV Creative Agency is the following,
industry-leading team:

    
    -  Jon Arklay, Vice President, Creative Services and Brand
    -  David Johnson, Vice President, Promotions
    -  Kevin Watson, Director of Advertising
    -  Alanna Barkley-Smith, Director, On-Air Promotions
    -  John Murphy, Director, Affiliate Promotions
    -  Sandy Fraser, Director, Olympic Promotions
    

    CTV, Canada's largest private broadcaster, offers a wide range of quality
news, sports, information, and entertainment programming. It has the
number-one national newscast, CTV National News With Lloyd Robertson, and is
the number-one choice for prime-time viewing. CTVglobemedia Inc. is Canada's
premier multi-media company which owns CTV Inc. and The Globe and Mail. CTV
Inc. also owns radio stations across the country, and leading national
specialty channels. Other CTVglobemedia investments include an interest in
Maple Leaf Sports and Entertainment, and in Dome Productions, a North American
leader in the provision of mobile high definition production facilities. More
information about CTV may be found on the company website at www.ctv.ca.





For further information:

For further information: Laura Heath, CTV Inc., (416) 332-4633 or
lheath@ctv.ca


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