CTV Celebrates Matt Damon's Humanitarian Efforts At Special Events This Weekend



    - CTV Presents Special Presentation and After-Party for Damon's Running
    the Sahara Sept. 8 -
    - CTV Secures Exclusive Access to Wyclef Jean, Richard Gere, Shakira and
    more as Damon Hosts ONE X ONE Sept. 9 -

    TORONTO, Sept. 5 /CNW/ - Schmooze. Valentino. Now Damon. CTV announced
today announced it will join with Academy Award winner Matt Damon on two
high-profile events in support of special causes during this year's Toronto
International Film Festival. On Saturday, Sept. 8, CTV presents the
after-party for Damon and his VIP guest list at CTV's Festival Headquarters at
Queen and John. The party follows the special presentation of the
Damon-produced documentary, Running the Sahara, presented by CTV and Diesel in
support of H2O Africa. On Sunday, Sept. 9, CTV is the official media partner
for the ONE X ONE benefit gala, hosted by Damon in support of fighting poverty
and preserving the lives of children in Canada and around the world. CTV has
exclusive access to the event, which will honour Richard Gere, Sarah Ferguson,
Wyclef Jean, Petra Nemcova and Phil Fontaine and others for their humanitarian
work and features performances by Shakira, the African Children's Choir and
more.

    Today's announcement means that CTV and its suite of entertainment
properties will once again provide viewers at home with VIP access to the
biggest stars at this year's Festival.

    CTV, Damon and Running the Sahara
    ---------------------------------
    CTV's Festival Headquarters at 299 Queen West will host yet another
hot-ticket party when Damon and his friends are feted following the special
presentation of Running the Sahara on Saturday, Sept. 8. It's the third
exclusive event announced for CTV's Festival Headquarters, adding to its
growing reputation as one of this year's Festival hotspots.

    Running the Sahara is narrated and executive produced by Matt Damon. The
documentary raises awareness for H2O Africa, a clean water initiative partly
founded by Damon and his partners at LivePlanet that highlights the water
crises in Africa and gathers support for clean water programs in critical
areas. The film follows three men, including Canada's Ray Zahab, who run
across the Sahara Desert in their quest to bring the water crises to light.
Their expedition took them across six countries, lasted 111 days, measured
nearly 7,000 kilometres and had them fighting through injury, extreme weather
and fatigue. The film's narrative follows the runners, each step toward the
finish line building in great anticipation of answering the question: Can this
amazing human feat truly be possible?

    CTV, Damon and ONE X ONE
    ------------------------
    For the second year running, CTV the exclusive media partner for the
ONE X ONE benefit. The third annual fundraising gala will be held at Toronto's
Four Seasons Centre for the Performing Arts on Sunday, Sept. 9. Hosted by
Matt Damon with Canada AM's Seamus O'Regan as Master of Ceremonies for the
second year in a row, the event will be taped by CTV for a future special
produced by Barry Avrich. As the exclusive media sponsor, only CTV cameras
will be rolling at the A-list event, meaning that only eTalk and CTV's
additional entertainment properties can provide coverage from the performance
and party. eTalk will host an exclusive backstage lounge and green room for
ONE X ONE's performers and honourees.

    Featuring performances by Shakira, ONE X ONE ambassador Nikki Yanofsky,
Grammy Award-winning musician, producer and humanitarian Wyclef Jean and the
African Children's Choir among others, this year's event will honour Golden
Globe Award winner Richard Gere, Duchess of York Sarah Ferguson, Assembly of
First Nations National Chief Phil Fontaine and supermodel and philanthropist
Petra Nemcova with the 2007 Difference Award. These awards are presented
annually and recognize individuals who have dedicated their lives to fighting
child poverty and suffering around the world. ONE X ONE will also honour
Wyclef Jean with a special American Express humanitarian award for his
commitment to providing aid, resources and inspiration in his native country
through the Yéle Haiti movement.

    ONE X ONE is a non-profit foundation founded by Joelle Berdugo Adler in
2005. Through an annual campaign, ONE X ONE is dedicated to helping create a
world where children can live safely and with dignity. Since its inception,
the foundation has raised more than $4 million. For more information visit
www.onexone.org.

    About eTalk
    -----------
    eTalk airs weeknights at 7 p.m. ET (check local listings) on CTV. Hosted
by Ben Mulroney and Tanya Kim, eTalk is the most-watched Canadian
entertainment newsmagazine. From the Oscars and the Emmys to the JUNO Awards,
Canada's Walk of Fame and The Giller Prize, eTalk is front-and-centre
delivering up-to-the minute news in film, television, music and more.
Celebrating both home-grown talent and international stars, eTalk became
Canada's first daily Canadian entertainment newsmagazine when it launched in
2002.

    About CTV
    ---------
    CTV, Canada's largest private broadcaster, offers a wide range of quality
news, sports, information, and entertainment programming. It has the
number-one national newscast, CTV National News With Lloyd Robertson, and is
the number-one choice for prime-time viewing. CTVglobemedia Inc. is Canada's
premier multi-media company which owns CTV Inc. and The Globe and Mail.
CTV Inc. also owns radio stations across the country, and leading national
specialty channels. Other CTVglobemedia investments include an interest in
Maple Leaf Sports and Entertainment, and in Dome Productions, a North American
leader in the provision of mobile high definition production facilities. More
information about CTV may be found on the company website at www.ctv.ca.





For further information:

For further information: For CTV: Scott Henderson, (416) 332-5305 or
shenderson@ctv.ca


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