CTV Announces New Oscars' Contest "And the Winner is..." Launching Feb. 1



    
    CTV is Sending One Lucky Viewer to Hollywood's Biggest Night in New
    Online Contest "And the Winner is..." Launching Feb. 1

       - Movie fans can make their Oscar(R) predictions alongside
                     CTV personalities at CTV.ca/Oscars -

           - Grand Prize Winner will sit in bleacher seats at the
                   82nd ANNUAL ACADEMY AWARDS(R) in 2010 -

      - National promotion includes roll out on television and online -
    

    TORONTO, Jan. 30 /CNW/ - CTV is ready to give a Canadian movie fan
bleacher seats to next year's ACADEMY AWARDS(R) in a new online contest
launching during CTV's SUPER BOWL XLIII this Sunday, February 1. Devised
in-house exclusively by the CTV Creative Agency, the "And the Winner is ..."
interactive online contest allows viewers to make their picks for this year's
winners of the 81st ANNUAL ACADEMY AWARDS(R), airing live on CTV, Sunday,
February 22 at 8:30 p.m. ET (visit CTV.ca to confirm local broadcast times).
The ultimate Oscar pool, "And the Winner is ..." sees participants choosing
the winners on CTV's dedicated micro-site CTV.ca/Oscars alongside predictions
from popular CTV personalities.

    (xx)Media Note(xx) - Download photos of the 81st ANNUAL ACADEMY AWARDS(R)
at www.ctvmedia.ca.

    The list of CTV personalities making their predictions this year
includes: Seamus O'Regan and Beverly Thomson (CANADA AM); Brent Butt and Nancy
Robertson (CORNER GAS); Adamo Ruggiero and Charlotte Arnold (DEGRASSI: THE
NEXT GENERATION); Ben Mulroney, Tanya Kim and Lainey Lui (ETALK); David
Paetkau, Sergio Di Zio and Michael Cram (FLASHPOINT); SO YOU THINK YOU CAN
DANCE CANADA winner Nico Archambault; Leah Miller, Jean Marc Genereux and Tré
Armstrong (SO YOU THINK YOU CAN DANCE CANADA); and Russell Peters, host of THE
2009 JUNO AWARDS.

    "This interactive new OSCARS(R) contest engages movie lovers and offers a
once-in-a-lifetime opportunity to be front and centre at the most star-studded
red carpet event in the world," said Susanne Boyce, President, Creative,
Content and Channels, CTV Inc.

    Some of the familiar CTV faces will also be featured in four, 30-second,
call-to-action, on-air promos encouraging viewers to enter the contest.
Additionally, banners and buttons promoting the "And the Winner is ..."
contest can be found on all CTV online properties.

    Categories featured in the "And the Winner is ..." contest include: Best
Picture, Actor in a Leading Role, Actor in a Supporting Role, Actress in a
Leading Role, Actress in a Supporting Role, Directing, Writing (Adapted
Screenplay), Writing (Original Screenplay), Animated Feature Film and Foreign
Language Film.

    The interactive new contest also provides participants with the option to
invite other co-workers, friends and family to participate in the Oscar(R)
promotion by entering their name and email address. Selections can be changed
up until 5 p.m. ET on February 22, the day the coveted Oscar(R) statues are
handed out at the Kodak Theatre in Los Angeles. Following the deadline and
OSCAR(R) broadcast, selections will be processed. Points will be awarded for
each correct selection made in the contest categories. All top point-scorers
for the Oscar(R) picks will be entered into a random draw to determine who
will win the Grand Prize to sit in the bleacher seats along the Red Carpet at
the Oscars(R) in 2010. All "And the Winner is ..." contest rules and prizing
details are available at CTV.ca.

    In addition to the "And the Winner is ..." contest, CTV.ca is Canada's
online hub for everything Oscars(R). At CTV.ca/Oscars, movie lovers can find
exclusive features including:

    
    -   extensive ETALK coverage from all pre-Oscar(R) events
    -   nomination announcement video footage available on demand
    -   up to date editorial content on all events leading up to the
        Academy Awards(R)
    -   retrospective photo galleries highlighting the fashion hits and
        misses from red carpets of the past
    -   trailers of films nominated for Best Picture
    -   Oscar(R) trivia and facts

    About CTV
    ---------
    
    CTV, Canada's largest private broadcaster, offers a wide range of quality
news, sports, information, and entertainment programming. It has the
number-one national newscast, CTV NATIONAL NEWS WITH LLOYD ROBERTSON, and is
the number-one choice for prime-time viewing. CTVglobemedia Inc. is Canada's
premier multi-media company which owns CTV Inc. and The Globe and Mail. CTV
Inc. also owns radio stations across the country, and leading national
specialty channels. Other CTVglobemedia investments include an interest in
Maple Leaf Sports and Entertainment, and in Dome Productions, a North American
leader in the provision of mobile high definition production facilities. More
information about CTV may be found on the company website at www.ctv.ca.




For further information:

For further information: Sónia Brum, CTV Inc., (416) 384-5374 or
sonia.brum@ctv.ca; Allie Page, CTV Inc., (416) 384-4536 or allie.page@ctv.ca


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