CTF is the best vehicle to promote Canadian programming, says CBC/Radio-Canada



    OTTAWA, Feb. 4 /CNW Telbec/ - Representatives of CBC/Radio-Canada
presented a proposal to increase the popularity of programming supported by
the Canadian Television Fund (CTF) to the Canadian Radio-television and
Telecommunications Commission (CRTC), today, in its Proceeding on the CTF Task
Force Report.
    "The Fund remains the best vehicle to promote Canadian programming, and
ensures Canadians are able to see high-quality independent productions on
television in prime time," said Richard Stursberg, Executive Vice-President of
CBC/Radio-Canada's English Services. "The CTF has demonstrated that it can
adapt to a changing market."
    In particular, Stursberg, along with the Executive Vice-President of
French Services, Sylvain Lafrance, and other senior officials from the
national public broadcaster, asserted that CBC/Radio-Canada's 37 per cent CTF
envelope should be retained.
    "CBC/Radio-Canada's access to the CTF builds audiences and provides a
diversity of innovative programming choices," Lafrance said. "If our access to
CTF funding were reduced, Canadians would have fewer opportunities to see
Canadian programs at times when they are watching television in the greatest
numbers."
    The envelope recognises that CBC/Radio-Canada is the single largest
investor in original Canadian programming, and is the only broadcaster with
the "shelf space" to offer mostly Canadian programs when Canadians are
watching television, that is, during prime time - which fulfils one of the key
objectives of the Fund.
    In addition to recommending that its 37 per cent envelope be retained,
CBC/Radio-Canada proposed that the Fund not be split into two streams, that
audience-driven criteria be applied to the remainder of the Fund, and that
CBC/Radio-Canada should have access to compete for the remainder of the Fund
using the same criteria as private broadcasters.

    About CBC/Radio-Canada

    CBC/Radio-Canada is Canada's national public broadcaster and one of its
largest cultural institutions. With 29 services offered on Radio, Television,
the Internet, satellite radio, digital audio, as well as through its record
and music distribution service and wireless WAP and SMS messaging services,
CBC/Radio-Canada is available how, where, and when Canadians want it.
    Through this array of activities, CBC/Radio-Canada brings diverse
regional and cultural perspectives into the daily lives of Canadians in
English, French and eight Aboriginal languages, in nine languages on its
international Radio service, Radio Canada International, and in eight
languages on its Web-based Radio service RCI viva, a service for recent and
aspiring immigrants to Canada.




For further information:

For further information: Katherine Heath-Eves, Media Relations,
CBC/Radio-Canada (Ottawa), (613) 288-6235, heathevk@cbc.ca


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