Innovative beverage end available exclusively in the Canadian market
PHILADELPHIA, July 10, 2013 /CNW/ - CROWN Beverage Packaging North
America, a business unit of Crown Holdings, Inc. (NYSE: CCK) (Crown),
is literally introducing a new twist on metal packaging. Crown is
rolling out its new Vented End beverage cans for two of Canada's top
selling brands: Coors Light and Molson Canadian. The product of an
exclusive partnership between Crown and Molson Coors Canada, it
features a vented end to allow for a smoother pour, enhanced experience
and a unique opening feature.
The Vented End features a dual aperture opening, meaning it has two
holes rather than the one hole found on traditional can ends. The end's
unique design includes a distinctive red tab and a button-shape
depression mark to the right of the main opening. To use, consumers
simply open the can as usual, turn the red tab so that it is aligned
over the button, and then press down to activate the second opening. No
extra tools are required to open the end. The vented end not only
enhances the appeal of the package but also helps build brand identity
by more closely connecting consumers with their beverage.
"Consumers have had an extremely positive reaction to the Vented End and
have noted that the additional opening, with its corresponding smoother
pour, is both easy and fun," said Neill Mitchell, Vice President
Marketing and Strategic Development at CROWN Beverage Packaging North
America. "At Crown, we know that brands increasingly see the value of
leveraging packaging to distinguish products, attract consumers and
drive sales, and we've designed this new technology to satisfy those
With the vented end, consumers experience a smooth pour, while enjoying
the flavorful and familiar beverage. In addition, the Vented End can be
used alongside other existing technologies, like Crown's promotional
tabs, as well as can shaping, finishing, and printing to attract
attention at the point of purchase.
There are currently no other vented cans available within the beer
category in Canada and the intent was to provide beer drinkers with an
enhanced experience while keeping it fun and functional. "This latest
innovation was developed exclusively with Crown through extensive work
and rigorous testing," said Mike MacDonald, Senior Packaging Scientist
for Molson Coors. "The new cans are the result of several years and
evolutions of our concepts and prototypes."
The new cans first became available in mid-June, while national
distribution began Canada Day weekend, a public holiday celebrated on
July 1. Both Molson Canadian and Coors Light will be sold in 473ml cans
with an initial distribution of 50 million cans. 355ml cans featuring
the Vented End inside 15-packs will be available in various Canadian
provinces, including Ontario, New Brunswick, Prince Edward Island, and
Nova Scotia in August.
About Molson Coors Brewing Company
Molson Coors Brewing Company is a leading global brewer delivering
extraordinary brands that delight the world's beer drinkers. It brews,
markets and sells a portfolio of leading premium brands such as Coors
Light, Molson Canadian, Carling, Blue Moon, and Keystone Light across
The Americas, Europe and Asia. It operates in Canada through Molson
Coors Canada; in the US through MillerCoors; and in the U.K., Ireland
and in many Eastern European countries through Molson Coors Europe.
Molson Coors is listed on the Dow Jones Sustainability Index for North
America. For more information on Molson Coors Brewing Company visit the
company's website, www.molsoncoors.com.
About Crown Holdings, Inc.
Crown Holdings, Inc., through its subsidiaries, is a leading supplier of
packaging products to consumer marketing companies around the world.
World headquarters are located in Philadelphia, PA. For more
information, visit www.crowncork.com.
For more information, contact:
In the United States: Neill Mitchell, Vice President Marketing and
Strategic Development; Tel: (215) 698-5248; Email: email@example.com
In Europe: Caroline Archer, Marketing Director; Tel: +33 1 49 18 40 43;
In South America: Rinaldo Lopes, President CROWN Embalagens S.A; Tel:
+55 11 4529 1006; Email: firstname.lastname@example.org
In Asia Pacific: Janet Swee, Assistant to the President CROWN
Asia-Pacific Holdings Ltd; Tel: +65 6229-4829; Email: email@example.com
For editorial inquiries: Michael F. Dunleavy, Vice President of
Corporate Affairs and Public Relations; Tel: (215) 698-5051; Email: firstname.lastname@example.org
SOURCE: Crown Holdings, Inc.
For further information: