Critical Mass Names John Stichweh as Senior Vice President, General Manager



    CALGARY, ALBERTA & CHICAGO, October 9 /CNW/ - Critical Mass
(www.criticalmass.com), an interactive services firm, part of the Omnicom
Group, has named John Stichweh as senior vice president, general manager. In
this position, he oversees the daily management of the Toronto office and its
contribution to Critical Mass' global operations.

    Stichweh brings experience in interactive agency relations, global
marketing leadership, organizational development and management to the
position. Prior to Critical Mass, Stichweh was director of global interactive
marketing at The Coca-Cola Company. He was responsible for the development and
execution of digital strategy for some of the world's leading brands,
Coca-Cola Classic(TM), Coke Zero(TM) and Sprite(TM).

    Previously, he spent 15 years with Procter and Gamble (P&G), most
recently as head of interactive marketing for the Global Baby & Family Care
Business Unit leading global programs such as Pampers.com. During his tenure
he developed and deployed breakthrough measurement systems to determine the
overall business contributions of interactive marketing programs and was also
instrumental in redesigning P&G's Digital Media Planning and Buying process.
He was honored by P&G as global MVP of the Interactive Space in September
2005.

    "Based on his strategic and creative know-how," said Dianne Wilkins,
chief executive officer of Critical Mass, "we are confident that he will take
Critical Mass' Toronto office to the next level of innovative design,
furthering its dedication to world-class consumer experiences."

    Stichweh graduated cum laude with a Bachelors of Science degree in
Business Administration, Management Information Systems, from the University
of Dayton in Ohio and holds a Masters of Business Administration degree from
Xavier University in Cincinnati, Ohio.

    About Critical Mass

    Critical Mass (www.criticalmass.com) is an interactive services firm that
helps the world's leading companies use digital media to increase revenue,
reduce costs and deepen customer relationships. Founded in 1995, Critical Mass
has offices in Calgary, Toronto, Chicago, New York, Las Vegas, Atlanta,
Austin, Geneva, and London. For additional information, visit
www.criticalmass.com.

    About Omnicom

    Critical Mass is a part of Omnicom Group Inc. (NYSE:   OMC)
(www.omnicomgroup.com). Omnicom is a leading global advertising, marketing,
and corporate communications company. Omnicom's branded networks and numerous
specialty firms provide advertising, strategic media planning and buying,
interactive, direct and promotional marketing, public relations, and other
specialty communications services to over 5,000 clients in more than 100
countries.




For further information:

For further information: Trylon SMR Tiffany Guarnaccia / Chris
Spagnuolo, 212-725-2295 tiffany@trylonsmr.com / chris@trylonsmr.com

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CRITICAL MASS

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