Acquires Digital Agency, Daddy
NEW YORK, June 11 /CNW/ - Crispin Porter + Bogusky (CP+B), an MDC
Partners firm, announced today that they are expanding their European base of
operations with the acquisition of renowned Swedish digital agency, Daddy.
Currently CP+B has service offices in London, Spain and Germany but will now
count Gothenburg, Sweden as its first creative hub and factory within Europe.
This is a true launch of CP+B Europe with Gothenburg as the center of European
operations. The move strengthens CP+B's global presence and allows them to
better serve their current global clients, Burger King and Microsoft, as well
as pursue new business with global demands.
"We have been privileged to work globally with Burger King, Microsoft and
others over the years and the addition of a creative factory in Europe will
further contribute to our momentum in these markets. Daddy feels like the
perfect foundation on which we can grow. Our cultures are similar and they are
eager to help us build our vision of a CP+B factory in Europe," said Jeff
Hicks, CEO, CP+B.
Founded in 2000 and based in Gothenburg, Daddy has gained global
recognition for their innovative approach to interactive design and
development. The firm specializes in interactive brand building and business
development, visual identity creation and digital strategies. Their high
profile client list includes Scania, Ciba Vision, Heinz, SAS, Philips, Capio,
TeliaSonera and Autodesk.
"We believe that digital is at the center of everything going forward,"
said Alex Bogusky, Co-Chairman, CP+B. "We've made digital the focus of our US
business, and with the acquisition of Daddy, it will now be the center of CP+B
Europe as well. We've worked with Daddy a bunch over the past three years and
are continually amazed at how smart they are."
"We are fully committed to attracting, acquiring and retaining best in
class thinking in our digital capabilities, as we did earlier this year when
we acquired texturemedia, and now with Daddy," said Chuck Porter, Co-Chairman
of the agency. "Without being a digital agency, we've won digital agency of
the year at Cannes two times in the past three years - it just proves to us
where the business is going. And we plan to stay in front of it - all around
"There is really only one agency in the world we can imagine being a part
of. That agency is CP+B," said Gustav Martner, Executive Creative Director and
founding partner, Daddy.
Based in Boulder and Miami, Crispin Porter + Bogusky, a member of the MDC
Partners network, has a client list that includes Burger King, Microsoft,
Volkswagen, Domino's Pizza, Best Buy, Old Navy, Coke Zero, Guitar Hero and
Geek Squad. The agency has the unprecedented distinction of winning the Grand
Prix at the Cannes International Advertising Festival in five separate
categories - Sales Promotion, Media, Cyber, Titanium and the coveted Film
category. This year in an amazing run, the agency was named "Agency of the
Year" by Advertising Age, Adweek and Creativity magazine. Prior to this, CP+B
had been named "Agency of the Year" nine times in the trade press, as well as
twice being named "Interactive Agency of the Year" at Cannes. Their work has
been profiled in The New York Times, The Wall Street Journal, USA Today,
Business Week, Forbes, Fast Company, Time, Newsweek, Advertising Age,
Creativity and Archive.
About MDC Partners Inc.
MDC Partners is a leading provider of marketing communications solutions
and services to clients in North America, Europe and Latin America. Through
its partnership of entrepreneurial firms it provides advertising, specialized
communications and consulting services to leading brands. MDC Partners'
philosophy emphasizes the utilization of Strategy and Creativity to drive
growth for its clients. "MDC Partners is The Place Where Great Talent Lives".
MDC Partners Class A shares are publicly traded on the NASDAQ under the symbol
"MDCA" and on the Toronto Stock Exchange under the symbol "MDZ.A".
This press release contains forward-looking statements within the meaning
of section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Such forward-looking statements involve risks and
uncertainties which may cause the actual results or objectives to be
materially different from those expressed or implied by such forward-looking
statements. Such factors include, among other things, the Company's financial
performance; changes in the competitive environment; adverse changes in the
economy; ability to maintain long-term relationships with customers; financing
requirements; and other factors set forth in the Company's Form 10-K for its
fiscal year ended December 31, 2008 and subsequent SEC filings.
For further information:
For further information: Katie Kempner, VP, Director of Corporate
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