Cricket Communications Goes Live with Bridgewater's WideSpan System



    Deployment facilitates mobile data growth and subscriber acquisition

    LAS VEGAS, April 2 /CNW/ - Bridgewater Systems (TSX: BWC), the mobile
personalization company, today announced that Cricket Communications has
successfully deployed Bridgewater's WideSpan(R) 5000 system in a live network
environment.

    
    News

    -   Cricket is implementing the WideSpan system to predict and manage the
        growth in the company's unlimited wireless service.

    -   Bridgewater's WideSpan 5000 system is an integrated portfolio
        offering that enables personalization in a high mobile transaction
        environment. Anchored by Bridgewater's Subscriber Data Broker(TM) - a
        sophisticated subscriber data management solution - it integrates the
        Bridgewater(R) Service Controller and the Bridgewater(R) Application
        Policy Controller products in a highly-scalable, carrier-class blade
        server environment.

    -   It allows service providers to:

           -  Rapidly scale mobile data transactions - Each element of the
              Bridgewater portfolio has a certified transaction volume and is
              deployed on a common WideSpan carrier-class blade server
              system. New blades can be easily inserted into the system to
              scale to higher mobile data transaction volumes.

           -  Reduce operating and capital costs - Eliminate the cost and
              burden of system engineering, configuration and procurement as
              the WideSpan system components are delivered pre-packaged, pre-
              configured and with certified transaction throughput. A
              transaction-based pricing model lowers costs as transaction
              volumes increase.

           -  Attract and retain subscribers - WideSpan provides carrier-
              class performance, scalability and redundancy, accelerating
              time to market for new services and ensuring a satisfying
              subscriber experience.

    -   Cricket is deploying the WideSpan system with the Subscriber Data
        Broker, Application Policy Controller, and Service Controller
        modules.
    

    Quotes

    David Sharpley, Senior Vice-President, Bridgewater Systems

    "We are delighted that Cricket has successfully deployed our WideSpan
system to meet the mobile transaction scalability requirements for its popular
unlimited wireless services. This second major customer win is further market
validation of Bridgewater's innovative approach to managing mobile data growth
based on transaction volumes and a deep understanding of subscriber
behaviors."

    Tags/Keywords

    Bridgewater Systems, Cricket, WideSpan, CTIA, Subscriber Data Broker,
Subscriber Data Management System, Mobile Data Growth, unlimited wireless
plan, flat-rate wireless plan

    Links

    http://www.bridgewatersystems.com/WideSpan.aspx

    http://www.mycricket.com

    http://www.bridgewatersystems.com/2009-News-Releases.aspx

    Visit Bridgewater Systems at CTIA, Meeting Room No.501 Hall C5 at the Las
Vegas Convention Center to talk with the experts and learn about Bridgewater's
mobile personalization portfolio.

    About Bridgewater Systems

    Bridgewater Systems, the mobile personalization company, enables service
providers to efficiently manage and profit from mobile data services, content
and commerce. The company's market leading mobile personalization portfolio
provides a real-time, unified view of subscribers including entitlements,
devices, networks, billing profiles, preferences and context. Anchored by
Bridgewater's Subscriber Data Broker(TM), the portfolio of carrier-grade and
standards-based products includes the Bridgewater(R) Service Controller (AAA),
the Bridgewater(R) Policy Controller (PCRF) and the Bridgewater(R) Home
Subscriber Server (HSS). More than 120 leading service providers including
America Movil, Bell Canada, Clearwire, Hutchison Telecom, Iusacell, Scartel,
SmarTone-Vodafone, Sprint, Tata Teleservices, Tatung, Telmex, Telstra, and
Verizon Wireless use Bridgewater's solutions to rapidly deliver innovative
mobile services to over 150 million subscribers. For more information, visit
us at www.bridgewatersystems.com.

    Bridgewater, Bridgewater Systems, the Bridgewater Systems logo, WideSpan,
Smart Caps, and Subscriber Data Broker are trademarks or registered trademarks
of Bridgewater Systems Corporation. All other company, product names and any
registered and unregistered trademarks mentioned are used for identification
purposes only and remain the exclusive property of their respective owners.

    Certain statements in this release constitute forward-looking statements
or forward-looking information within the meaning of applicable securities
laws and are made pursuant to the "safe harbour" provisions of such laws.
Statements related to potential benefits of, and demand for, Bridgewater's
products including statements with respect to the features and benefits that
may be achieved through the use of Bridgewater's products and the relative
position of these products vis-à-vis competitive offerings in the industry are
forward-looking statements which are subject to certain assumptions, risks and
uncertainties. Readers are cautioned not to place undue reliance on such
statements. Risk factors that may cause the actual results, performance or
achievements of Bridgewater to differ materially from the results,
performance, achievements or developments expressed or implied by such
forward-looking statements can be found in the public documents filed by
Bridgewater from time to time with Canadian securities regulatory authorities.
Bridgewater assumes no obligation to update or revise any forward-looking
statements, whether as a result of new information, future events or
otherwise.




For further information:

For further information: Joanne Steinberg, Bridgewater Systems,
joanne.steinberg@bridgewatersystems.com, (613) 591-9104 extension 2032; James
Cook, MS&L North America, james.cook@mslworldwide.com, (416) 967-3702

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