CRI Canada Announces Market Strategy



    VANCOUVER, Jan. 29 /CNW/ - CRI Canada Inc. announced today its enhanced
Credit Union strategy and vision, as a result of its acquisition of Selient,
Inc. last month.
    As a united entity, CRI Canada will draw upon its expertise and resources
to offer an expanding array of workflow management systems to meet the needs
of its credit union customers. The combined focus continues to be on a
client-centric approach to developing solutions.
    CRI Canada's goal in combining the organizations is to provide
industry-best products and services to all of its existing clients, regardless
of their current Loan Origination platforms. This includes not only software
and insurance products, but also staff training, account management, and
technology consulting. CRI Canada will also be working on providing
cross-platform integration of the various technology products to maximize the
investments their Credit Union partners have already made.
    "We are excited about the synergies gained by combining the two
companies, strengthening our local representation across Canada, and
significantly expanding our presence in the Ontario marketplace," says Nicole
Benson, President of CRI Canada. "We look forward to learning from our clients
and providing their members and staff with the best technology and the best
insurance products in the industry."
    CRI Canada is committed to supporting both the CRIterion and ProLender
product lines for many years, and will leverage unique aspects of the
different platforms during the integration process.
    "Our long-term vision is that future generations of our solutions will
incorporate the strengths of both ProLender and CRIterion, building on our
existing system investments to meet the future business needs of the credit
union market," says Benson. "While we are excited about the opportunities this
future development will provide, our primary focus will always be on the
relationships we build with our clients, by providing superior support for all
of our products and services."

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    ABOUT US

    CRI Canada Inc. is a leading marketer of credit insurance products and
technology for the Canadian credit union industry. Affiliated with Life
Investors Insurance Company of America, CRI Canada is an AEGON company. CRI
Canada is locally based, with a business presence in British Columbia,
Alberta, Manitoba, Saskatchewan, and Ontario. CRI has been marketing insurance
products and services, and providing technology, marketing, and service
solutions to the credit union market in Canada for more than two decades.
Thanks to a team of talented employees, they are the partner of choice for
many Canadian credit unions.
    CRI Canada acquired Selient, Inc. December 18, 2007.

    The former SELIENT INC.

    Selient Inc. provides financial institutions with Internet-delivered
lending software via the Software As A Service (SaaS) model. The Company's
offerings include ProLender, a consumer loan origination system; ProLender
Business Edition, a commercial and agricultural lending system and Decision
Assistant(TM), a credit risk decisioning tool. ProLender is a leading loan
origination system in the Canadian financial institution market. More
information is available at www.selient.com.
    CRI Canada is an affiliate of Creditor Resources, Inc. (CRI). CRI has
conducted insurance-related business in North America for more than 30 years.
They have helped more than 750 credit unions - with millions of members -
operate more efficiently and profitably. With more than 200 employees and
representatives in Canada and the U.S., and an on-going commitment to
practical results-oriented technology, the insurance products and services
they market are tailor-made for credit unions.




For further information:

For further information: Media Contact: Veronica Mouring, (410)
209-5617; Business Contact: Nicole Benson, (204) 582-4242 x308

Organization Profile

CRI CANADA INC.

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SELIENT INC.

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