Crescent Street Rolls Out the Green Carpet For Its 9th Grand Prix Festival



    MONTREAL, June 5 /CNW Telbec/ - Beyond Circuit Gilles-Villeneuve itself,
the best place to get swept up in the euphoria of Formula One racing weekend
in Montreal is at the Crescent Street Grand Prix of Canada Festival, a
three-day event that best reflects the vibrancy of the downtown core.
    This year's Festival, sponsored by Honda and presented by Budweiser, runs
from June 7-9, and BBF Promotions and Events have lined up an exhilarating
array of exhibits, attractions and entertainment.
    "Our partners Honda and Budweiser, are pleased once again to propose a
program that will position Crescent Street as the downtown destination for
everyone during the Grand Prix weekend," said Brian Fogt, event promoter and
organizer, BBF.
    "We're pleased, for a ninth year in a row, to host this exciting festival
of F1 in a summer celebratory ambiance," said Bernard Ragueneau, president of
the Crescent Street Merchants Association. "Crescent Street has a great
variety of terraces, restaurants and bars to offer to all race fans and
visitors that will definitely compliment their Grand Prix experience."
    The Crescent Street Grand Prix of Canada Festival will kick off with a
special ceremony at 12:30 pm on Thursday, June 7, at the main stage. Honda
Racing F1 Team drivers Jenson Button and Rubens Barrichello will make a guest
appearance as past of the opening ceremonies.
    The theme of this year's Honda Zone is the environment. Visitors to Honda
Zone will find themselves in an earth-friendly area lined in turf, trees and
shrubs. They'll even be encouraged to sign up to have a tree planted on behalf
of Grand Prix of Canada race fans as part of Honda's 'Plant-A-Tree'
initiative.
    Honda's involvement in motorsports and leadership in safety and
environmental innovations will be featured in its vehicle displays, including
the Honda Fit premium hatchback and Civic sedan featuring full safety and
environmental advantages, the new Acura ALMS race car, which is competing in
this year's American Le Mans Series, and a trio of the new entry CBR125
motorcycles that feature the lowest emissions in their class. The public will
have the opportunity to view remote demonstrations of Honda's ASIMO, the
world's most advanced humanoid robot, on a large LED screen on Crescent
Street, live from the Honda World exhibit at Circuit Gilles Villeneuve.
    New this year, visitors will have a chance to truly test their driving
skills on four Honda F1 race simulators. Large video screens set up in front
of the simulators will enable everyone to view the friendly competitions.
Thursday at 4:30 p.m. crowds will be treated to the races between various
local media organizations as they compete against each other on the
simulators.
    The musical portion of the Festival will again see Budweiser presenting
shows throughout the three days. Budweiser fans will also have the opportunity
to stock up on Bud merchandise this year while rocking to the two concerts on
Thursday, three Friday evening and three to close out the festival on Saturday
night.
    The Montreal hard-rock group Dizzy Racers takes to the Budweiser stage
for the Festival's opening ceremonies, at 12:30 p.m. on Thursday. The popular
DJ Lou Lou and guest are on at 4:45 p.m., while Minority and its Green Day
Tribute, a special appearance by new Quebec sensation Pascale Picard, and
alternative rockers Young Soul perform at 7, 8:15 and 9 p.m. respectively.
    Classic rock by Saint-Hyacinthe's The Vets and a return by DJ Lou Lou are
scheduled at 12:30 and 4:45 respectively on Friday afternoon. The evening
concerts are Elective Waves' tribute to the 1980s and a U2 tribute by the band
Joshua. Preceding DJ Lou Lou, at 12:30 Saturday afternoon, is alternative
rockers SIC. The Festival finishes off with a flourish, as Synchronicity pays
homage to The Police, followed by The Dizzy Racers and, at 9 p.m., Rebound is
set to render a stunning musical - and visual - performance to close off the
event.
    Back by popular demand, the north stage will feature live entertainment
throughout the day. GYM and BBF will once again present a public boxing
training and autograph session on Saturday at 4:30 p.m., while dance troops,
live music and a parade of Brazilian dancers and percussionists entertain the
crowds daily. The street will also be lined with modified cars from Montreal
Racing, Rally Sport Quebec and Club Civic Quebec. And Festival-goers don't
want to miss the Canadian Forces' G-wagon truck and MooZoo's "grassy" vehicle.

    From the opening ceremonies to the closing concert, the Crescent Street
Festival is the hub of off-track activities during Grand Prix of Canada
weekend. There are different things to see and do as visitors make their way
through the many kiosks and car displays lining two blocks of Crescent Street
from Ste. Catherine to Sherbrooke. Visitors can spend their time sampling
products, entering contests, winning prizes and giveaways, take pictures with
the race cars on display, and stock up on F1-related merchandise.




For further information:

For further information: Pre-event: Hélène Lapointe; François Légaré,
Torchia Communications, (514) 288-8290, ext. 212 and 222,
helene@tochiacom.com, francois@torchiacom.com; During the event: Hélène
Lapointe: (514) 266-7566; François Légaré: (514) 515-9416

Organization Profile

CRESCENT STREET GRAND PRIX OF CANADA FESTIVAL

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