Credit Card Increases Lead Over Other Payment Methods in Online Retail: Pago Retail Report by Deutsche Card Services Shows Differences in Payment Behaviour Between Online Retailing and e-Commerce as a Whole



    COLOGNE, Germany, Feb. 27 /CNW/ - As in overall e-commerce, credit cards
are clearly the preferred payment method in European online retailing. Their
share rose almost 6% year-on-year. Consumers use credit cards to pay for more
than eight out of ten purchases in European online retailing. This is one of
the results explained in the Pago Retail Report 2008, which was recently
published by Deutsche Card Services, a subsidiary of Deutsche Bank. Despite
the predominance of credit cards offline payment methods such as invoice
purchases and prepayment as well as direct debiting still play a more
important role in online retailing than in overall e-commerce. The report
highlights that 5.04% of all retail transactions were paid for by offline
methods and 11.97% by direct debiting. Their shares in overall e-commerce are
only 0.77% and 8.34%. However, offline payment and direct debiting lose ground
to credit cards in online retailing. For more information please visit
http://www.ecommerce-report.de.
    In contrast to other research, this report of "Purchasing and Payment
Behaviour in Online Retail" isn't based on the analysis of polls and surveys,
but on a sample of 7.5 million real-life purchase transactions processed
through the Pago platform.

    
    Payment Behaviour in Online Retail in few words:

    (*) Offline payment methods and direct debiting lose importance in favour
        of credit cards

    (*) Consumers from the UK and outside Europe pay almost exclusively by
        credit card

    (*) Upward potential for new payment methods Maestro and giropay

    (*) Visa increases its lead over MasterCard as top credit card brand

    (*) German men prefer credit cards
    

    Complete Press Release:
    http://www.deutsche-card-services.com/en/company/press-room/latest-news.h
tml





For further information:

For further information: Deutsche Card Services GmbH:
Marketing&Communications, Tobias F. Hauptvogel, Phone: +49-221-99577-728, Fax:
+49-221-99577-8728, http://www.deutsche-card-services.com, E-Mail:
pr.deucs@db.com

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DEUTSCHE CARD SERVICES GMBH

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