Credential Direct and TD Waterhouse Named Top Online Brokerage Firms in Canada by Surviscor



    OAKVILLE, ON, Sept. 11 /CNW/ - www.surviscor.com - For the third time in
as many reviews, Credential Direct and TD Waterhouse held top honours as the
premier online brokerages for Canadians, according to the newly released
Summer 2007 Surviscor analysis. Credential Direct retained both the "overall"
and the "investor" top spots. TD Waterhouse retained the top spot in the
trader profile. The analysis identified major shifts in price point, with
little change in features and functionality across the firms.
    The Surviscor online brokerage analysis focuses on online features and
functionality offered by firms in Canada. Surviscor analyses online brokerage
firms through two profiles using seven categories, including price. The
analysis also reviews the responsiveness of the firms to customer emails
through its Customer Efficiency Rating. Those results can be viewed monthly at
http://surviscor.com/Services/CER/. In the investor profile, Credential Direct
earned four category awards, BMO InvestorLine earned two and Scotia McLeod
Direct Investing earned one. In the trader profile, TD Waterhouse earned four
category awards, E(*)Trade Canada earned two, and BMO InvestorLine earned one.
    According to the Summer 2007 results, the main improvements to features
and functionality during the past nine months have been pricing changes and an
emphasis on increasing self-directed learning and research tools. "The price
war continues to be the main topic of conversation as prices continue to
decrease, mainly for active traders," said Surviscor President Glenn LaCoste.
"More active general investors and traders win in this war as they now incur a
lower cost per trade. Don't be fooled though, there are still many
stipulations to being able to trade at the lowest offered cost. Consumers
should not focus on price as their main determinant for the best firm for
their needs," cautioned LaCoste.
    Surviscor predicts that the online brokerage environment will see more
features and functionality enhancements this year and into 2008 with security
and messaging being at the top of the list of priorities. LaCoste observes
that customers are demanding the best possible online security and secure
messaging from their online brokerage firms. As a result, many firms have
begun investing in delivering the most secure environment possible.
    More information and the details of the report are available on the
Surviscor website, http://www.surviscor.com.

    About Surviscor

    Surviscor Inc. is a Canadian firm located in the Toronto area that
analyzes and ranks Canadian online services offered to retail consumers.
Surviscor produces seasonal scorCards(TM) that are comprised, in some cases,
of over 1200 questions, divided into multiple categories. The scorCards(TM)
serve as industry benchmarks for consumers and industry firms. They identify
firms considered to be leading-edge solution providers and those whose online
offerings are well below industry standards.





For further information:

For further information: Glenn LaCoste, President and Chief Analyst,
Surviscor, (905) 593-9364, glacoste@surviscor.com, http://www.surviscor.com

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