Credential Direct achieves top online brokerage rankings again



    
    Latest Surviscor rankings keep Credential Direct on top for sixth
    straight time
    

    VANCOUVER, Oct. 29 /CNW/ - For the sixth time since 2004, Credential
Direct has been ranked best online brokerage firm in Canada, confirming its
status as the premier brokerage in the country.
    In Surviscor's Fall 2008 Online Discount Brokerage Review released last
week Credential Direct retained both the Overall and Investor top spots for an
unprecedented fifth consecutive analysis. Credential Direct has held the top
spot since Surviscor began their semi-annual rankings in 2005, and a No.1
ranking from Gomez Watchfire in 2004, brings the company's tally to an
impressive six consecutive rankings as top online brokerage in Canada.
    "We're extremely pleased by the results, said Lothar Fabian,
Vice-President, Credential Direct. "We strive to continuously improve our
online products and services to provide our customers with value-driven,
investment focused functionality and this top ranking is a reflection of that
commitment."
    In the Overall category, Credential Direct scored an impressive 77.28 out
of 100, ahead of the closest competition by 12.6%, and in the Investor
category Credential Direct was ahead by 13.3% - both significant margins ahead
of the competition. Surviscor's review of the online discount brokerage firms
includes bank-owned and independent firms. Companies are evaluated for the
online features and functionality they possess with seven main criteria and
over 1000 individual questions being explored.
    Surviscor Inc. is a Canadian firm that analyzes and ranks Canadian online
services offered to retail customers and then produces independent and
unbiased annual and semi-annual scorCards (TM). The scorCards (TM) serve as
industry benchmarks for consumers and industry firms.

    About Credential Direct

    Established in October 2000, Credential Direct is an online brokerage
service delivering access to self-managed equity, mutual funds, bonds, and
options trading to all Canadians. Credential Direct is a division of
Credential Securities Inc., the credit union system's preferred full service
brokerage.
    As a part of Credential Directs' commitment to investor education, the
company is the presenting sponsor of Stockstar - Canada's first ever real-time
stock market trading contest. With over $150,000 in cash and prizes up for
grabs, this four month long contest, organized by financialpost.com started in
September and continues through January 16, 2009. Over 22,000 people are
registered to play and the game can be joined at any time before it is over.
For more information on Stockstar go to: www.stockstar.ca





For further information:

For further information: Jane Mitchell, Public Relations, Credential
Financial Inc., Tel: (604) 714-3843, email: jmitchell@credential.com

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CREDENTIAL DIRECT

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