Creative Outdoor Advertising Proud of its Street Furniture Bid That Benefits Local Businesses



    TORONTO, March 30 /CNW/ - Creative Outdoor Advertising (COA) President
David Gray said today he is proud to be a partner in the Clear Channel Outdoor
Canada bid for the City of Toronto's Coordinated Street Furniture contract, as
their proposal will provide lower cost opportunity for small businesses in
Toronto.
    "There are hundreds of small businesses in Toronto who use secondary
advertising space on city streets that offer a smaller, unlit, and most
importantly less expensive alternative to the traditional 'national' media
spaces," said Gray. "In my view, only the Clear Channel Outdoor Canada bid
proposes a 'Secondary Ad Face' specifically intended for the small business
client."
    The City is looking to contract a sole provider of approximately 25,000
pieces of street furniture including transit shelters, benches, recycling
bins, newspaper boxes and others for Toronto over a 20-year period. The
winning bidder will be the only provider of streetside advertising in the City
of Toronto once the contracts of current suppliers expire.
    Due to higher costs, local businesses typically can't afford to use other
larger forms of outdoor advertising that national businesses purchase. If
either of the other bids is successful, costs for local businesses to place
streetside advertising will likely be prohibitive.
    "Our partnership was formed on the basis that both the national
advertisers and Toronto's local business community should have access to
street side signage," said Gray. "Our plan gives local businesses an active
role in the revitalization of city streets and a lower cost alternative to
advertising."
    Under the Clear Channel Outdoor Canada led bid, COA would continue to
handle the small business client programs.




For further information:

For further information: David Gray, President, Creative Outdoor
Advertising, (416) 505-0059

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