Create an investment portfolio on your terms - RBC Direct Investing gives clients a one percent cash incentive



    TORONTO, Sept. 4 /CNW/ - RBC Direct Investing is bringing back its one
per cent cash incentive to reward do-it-yourself investors.
    Existing and new clients who transfer a minimum of $25,000 in cash or
securities from an outside investment dealer into a new or existing account
held at RBC Direct Investing can qualify to receive one per cent of that
amount in cash, deposited into their RBC Direct Investing account.
    "The first time we offered this cash incentive in the fall of 2006, we
attracted long-term satisfied clients," said Doug Coulter, president and CEO,
RBC Direct Investing. "With our site redesign earlier in the year and the
recent introduction of Model Portfolios, we believe that do-it-yourself
investors have even more to be excited about. And if clients choose to invest
with RBC Direct Investing, then we are going to invest in them, and this cash
incentive is just one way to do that."
    The limited time offer is designed to reward clients for transfers
completed between September 2 and November 28, 2008, up to a maximum of $2,500
per account, or $10,000 per client. In addition, clients will be reimbursed up
to $125 in transfer fees when they move their investments to RBC Direct
Investing.
    Over the past three years, as part of an aggressive strategy by RBC
Direct Investing to provide do-it-yourself investors with greater value and
rewards for their business, clients have seen a surge of enhancements to the
online investing site as well as the introduction of lower priced mutual funds
from RBC Asset Management. RBC Funds - Series D is a mutual fund purchase
option with low management expense ratios (MERs) designed for the
self-directed investor. Exclusive to RBC Direct Investing clients, Series D
Funds in their first year have provided clients with substantial savings
compared to the average Canadian mutual fund.
    Independent rating agency, Dalbar Inc. selected RBC Direct Investing for
its 2007 Direct Brokerage Service Award, rating it number 1 overall for
customer service among discount brokers in Canada, a trend continued in the
first two quarters of 2008.
    For complete terms and conditions of the one percent cash incentive offer
visit www.rbcdirectinvesting.com/bonus.

    About RBC Direct Investing

    RBC Direct Investing, one of Canada's leading discount brokers, is a
wholly owned subsidiary of Royal Bank of Canada, providing leading-edge tools
and resources for investors who prefer to manage all or a portion of their
investment portfolio. Clients have access to their investments 24/7 online or
by phone and can choose from a broad range of investment products including
stocks, bonds, GICs, T-bills and over 2,500 mutual funds. Clients can qualify
for trade commissions as low as $6.95 flat
(www.rbcdirectinvesting.com/lowtrades) and have exclusive access to over 40
Series D RBC Funds across a variety of asset classes with lower management
expense ratios starting from 0.68 per cent
(www.rbcdirectinvesting.com/seriesd). Independent rating agency, Dalbar Inc.
selected RBC Direct Investing for its 2007 Direct Brokerage Service Award,
rating it number 1 overall for customer service among discount brokers in
Canada, a trend continued in the first two quarters of 2008. Visit our website
at www.rbcdirectinvesting.com.




For further information:

For further information: Media contact: Beja Rodeck, Director, RBC,
Media Relations, (416) 974-5506


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