Créa Awards 2009 - Recognizing the best in Quebec advertising - Adidas and MSSS's "Gambling" campaigns both winners of the Grand Créa award



    MONTREAL, April 8 /CNW Telbec/ - This year, a Grand Créa award was given
to the "Adidas" advertising campaign from adidas Originals and a another one
to the Ministère de la Santé et des Services sociaux's campaign against
pathological gambling. The winning campaigns were created respectively by the
advertising agencies Sid Lee and Lg2.
    It is the first time two Grand Créa awards are given since the creation
of this contest in 2005. Even if both advertising campaigns represent two
different streams of communication, they both have one element in common: the
quality of their execution.

    Adidas: Quebec's influence

    Not only did the jury wanted to highlight the creativity and the
impeccable quality of execution of the Adidas campaign, but also the arrival
of a turning point in branding communication. Indeed, this campaign shows that
creativity in Quebec can cross borders and achieve international recognition.

    MSSS: A powerful message

    Members of the jury insisted on giving a Grand Créa award to the campaign
of the Ministère de la Santé et des Services sociaux. Indeed, the remarkable
integration of various communication supports deserved to be recognized. This
"grand idea" simple and effective carried a strong message combined to the
quality of its execution.

    Campaigns that stand out

    Many other campaigns received an award including the Bombartier ad (Taxi
Canada) broadcasted during the Beijing Olympic Games; the Lunetterie Sears'
campaign supported in print, television and poster formats; and the print
campaign for the Rendez-vous naval de Québec (Lg2).
    This year, over sixty agencies and advertisers submitted close to 800 ads
in over 25 categories. At this fourth edition of the Créa Awards, 20 Grand
Prizes were awarded on top of the two Grand Créa awards, as well as an
additional 56 Awards. In total, over 40 advertisers and 11 agencies received
an award.
    The top winners of the Créa Awards 2009 were: Lg2, with a Grand Créa
award, 9 Grand Prizes and 19 Awards; Sid Lee, with 4 Grand Prizes and 12
Awards; Bleublancrouge, with 1 Grand Prize and 7 Awards; and Taxi Canada, with
3 Grand Prizes and 2 Awards.
    Other agencies also got noticed: Bos (1 Grand Prize and 4 Awards), Les
évadés (1 Grand Prize), Cossette communication-marketing (1 Grand Prize and 1
Award), Marketel (4 Awards), Nolin-BBDO (3 Awards), Amen and Palm + Havas (2
Awards each).
    Over 1600 people attended the 4th annual Créa Awards, recognizing the
best in Quebec advertising, at Montreal's Stade Uniprix. Organized by les
Editions Infopresse, this annual event brings together the people from the
advertising industry to recognize and reward their creativity.

    Rewarded advertising artisans

    At his fourth edition, the jury gave seven Grands Prix Créa to artisans
of the industry that stood out this year.

    
    Production:        Nicolas Monette (Ministère de la Santé et des Services
                       sociaux)
    Performance:       Marc Larrivée (Loto-Québec)
    Photography:       Alain Desjean (Fédération des producteurs du lait du
                       Québec)
    Costumes,
    hairstyle,
    make-up:           Francesca Chamberland (costumes)
                       Nicole Lapierre (make up)
                       Félix Larivière (hairstyle)
                       (Ministère de la Santé et des Services sociaux)
    Art direction,
    on set:            Bella Borsodi and Louisa Chabas (Metro Richelieu)
    Post-production:   Charles Bertrand (Smart Set)
    Sound editing:     Guy Pelletier (MusiquePlus)


    The Jury Créa 2009

    President of the jury
    Philippe Meunier, Creative Director, Sid Lee

    International Co-President
    Erik Vervroegen, Former Director of TBWA Paris

    Members of the jury
    Simon Beaudry, Art Director, Bos
    Antoine Bécotte, Creative Director, Cossette
    Nicolas Boisvert, Conceptor, Lg2
    Christina Brown, Vice President, Creation, CloudRaker
    Cher Campbell, Creative Director, Nolin-BBDO
    Stéphane Charier, Vice President, Executive Creative Director, Taxi
    Montréal
    Sébastien Pelletier, Creative Director, Marketel
    Dominique Trudeau, Vice President, Creative Director, Bleublancrouge
    

    The April edition of the Infopresse magazine presents all the ads that
received an award and will be available in kiosks on April 9. You can also
find the results online (as of April 8, 10 p.m.) on the Créa Awards website at
http://resultats.concourscrea.com/2009/index.html.

    The Créa Awards is organized by les Editons Infopresse in association
with the Association des agences de publicité du Québec (AAPQ) and presented
by Publisac with the help of its partners : Sympatico Mobile, Canoe,
l'Association des agences de publicité du Québec, Grenier aux nouvelles,
Marketing Magazine, DIRECTION Communications stratégiques, Blanche de Chambly,
Les fromages d'ici and Solotech.

    A CD containing the images of the Grand Prizes' winners and the magazine
Infopresse with the complete results are available on demand.

    
    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/
    




For further information:

For further information: Véronique Bernier, MA, DIRECTION
Communications, stratégiques, (514) 284-2860, ext. 5, Cell.: (514) 951-3256,
vbernier@direction.qc.ca; Source: Marlène Boisvert, Editions Infopresse

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