New Bria iPad Edition Offers Enterprise-Class and Carrier-Grade Mobile VoIP
with PBX Functionality for all iPads, Enabling Businesses to Replace Deskphones
VANCOUVER, June 8, 2011 /CNW/ - Nearly one in four enterprises already
use tablets, and by 2013, so will the majority of businesses, according
to multiple analyst and vendor surveys of Chief Information Officers
and IT managers. As this installed base grows, so does the opportunity
for enterprises to leverage the tablet to minimize telephony costs
while improving employee productivity and responsiveness.
To enable enterprises and mobile workers to capitalize on this trend, CounterPath Corporation (OTCBB: CPAH) (TSXV: CCV) today announced the worldwide availability of
Bria iPad Edition Version 1.0 via the Apple iTunes App Store. This standards-based, service agnostic softphone provides an intuitive
user interface for making and receiving calls over a Wi-Fi or a 3G/4G
mobile connection, making it the first universal endpoint for iPad.
"With Bria iPad Edition, business users now can carry a single device
that combines the best of their laptop, mobile phone and deskphone,"
said Todd Carothers, Senior Vice President of Marketing and Products,
CounterPath. "Tablets are quickly becoming the essential business tool
for the mobile workforce, and we're also seeing an increase in personal
devices being used for work. So based upon our success with Bria for
iPhone, and Bria for Android, the iPad Edition was the natural next
step to address both emerging trends."
Bria iPad Edition 1.0 supports multiple VoIP accounts and SIP protocols,
Bluetooth headsets and native iOS multitasking. This enables business
users and prosumers to access multiple personal and business accounts
while simultaneously utilizing other applications or accessing
documents on their iPad during a call.
Capable of working with any VoIP service provider, Bria iPad Edition
supports hosted VoIP and IP-PBXs, effectively turning the iPad into a
mobile desktop phone. Bria includes a list of pre-configured,
CounterPath-approved ITSPs, making VoIP account set-up fast and easy
for users who either lack a VoIP provider or already use a
Unlike other VoIP voice applications marketed for the iPad that were
introduced primarily for the iPhone, Bria iPad Edition is designed
specifically for all Apple iPads. This iPad-centric foundation means
that Bria iPad Edition leverages the device's large, high-resolution
display, providing a richer user experience that enhances the features
found in the Bria iPhone Edition.
Bria iPad Edition's separated navigation panes make it effortless to
find contact information and initiate calls. A one-touch popover
dialpad is elegantly minimized yet easily accessible at all times,
while the iPad's native keyboard is also available for entering
alphanumeric SIP URL/addresses.
Other key features of Bria iPad Edition 1.0 include:
A customizable user interface specifically designed for the iPad. A visually engaging double-pane design logically organizes application
features and enables simple and smooth transitions between tabs and
sub-tabs. Includes options for custom background images and custom
Bluetooth connectivity. When the iPad is paired with a compatible Bluetooth headset, the Bria
client can be used to speak and listen providing the ability to be away
from the iPad up to the range of the headset.
iTunes Auto Pause. When a call is placed or received, the audio from the iPad's iPod music
application is automatically paused.
A wide variety of deskphone features, including call hold, transfer, conferencing, display and history, as
well as contacts and a voicemail indicator.
iOS4 multitasking, enabling access to other applications without interrupting calls. Bria
iPad Edition softphone runs in the background and can be returned to
quickly by a top-of-screen tap.
Advanced security and audio features. Secure call signaling and audio encryption plus codec support for G.711,
G.722 wideband audio for lifelike sound, GSM, iLBC and an optional
G.729 codec that is available for purchase within the app or through
the Apple Store.
According to Infonetics Research, the VoIP services market reached
nearly $50 billion in 2010. With more than 19 million iPads sold
worldwide, Apple currently holds the majority of the growing tablet
market. "CounterPath's Bria iPad Edition meets the needs of these
rapidly converging markets, serving both the prosumer and enterprise
consumer segments," Carothers said.
Like Bria iPhone Edition, Bria iPad Edition 1.0 integrates seamlessly
with other CounterPath desktop and mobile VoIP solutions, as well as
with enterprise and carrier infrastructure equipment from major
vendors. CounterPath also develops customized white-label versions of
Bria iPad Edition for carriers, OEMs and enterprise customers
A version of Bria iPad Edition that includes support for video calls,
SMS, Instant Messaging and presence will be available later this year.
Bria iPad Edition is available immediately in the Apple iTunes App Store or via CounterPath's online store at www.counterpath.com/store. For more information about CounterPath's Bria iPad Edition,
custom-branded softphones or other mobile VoIP solutions, please
contact CounterPath at firstname.lastname@example.org.
CounterPath Corporation is an award-winning provider of innovative
desktop and mobile VoIP software products and solutions. The Company's
product suite includes SIP-based softphones, server applications and
Fixed Mobile Convergence (FMC) solutions that enable service providers,
enterprises and Original Equipment Manufacturers (OEM) to
cost-effectively integrate voice, video, presence and Instant Messaging
(IM) applications into their VoIP offerings and extend functionality
across both fixed and mobile networks.
CounterPath's customers include some of the world's largest
telecommunications service providers and network equipment providers
including AT&T, Verizon, BT (British Telecommunications PLC), mobilkom
Austria, Avaya, BroadSoft, Cisco Systems, Metaswitch Networks and
For more information please visit www.counterpath.com.
Disclaimer: Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of this
Editors Note: To view screenshot images of the Bria iPad Edition
application, visit www.counterpath.com/bria-ipad-edition.html
SOURCE CounterPath Corporation
For further information:
CounterPath Media and Analyst Relations