Counsel Wealth Management(R) appoints Ibbotson Associates to complement portfolio optimization strategies



    TORONTO, March 25 /CNW/ - Counsel Wealth Management (Counsel) today
announced the appointment of Ibbotson Associates, a registered investment
advisor and wholly owned subsidiary of Morningstar, Inc., as an independent
third party provider of portfolio modeling services to the firm. Ibbotson will
provide portfolio risk evaluations at the asset class level and asset class
return estimates.
    "As a comprehensive portfolio service provider, Counsel has always
emphasized objective independence as a cornerstone in our portfolio manager
selection and monitoring processes. Working with Ibbotson will further
entrench this value proposition," says Sam Febbraro, President and Chief
Executive Officer of Counsel. "Simultaneously, through this relationship, we
will be enhancing our level of transparency in the design and construction of
our portfolios," adds Mr. Febbraro.
    Counsel provides advisors and investors with a unique brand of
comprehensive portfolio services. This includes the task of timely portfolio
design audits to ascertain if the profile of a portfolio continues to meet its
defined objectives. Through this process, Counsel's Portfolio Management Team
evaluates the need to add new asset classes or increase the geographic
exposure of a portfolio. This allows Counsel to ensure that the portfolio is
efficiently optimized to meet an investor's long-term financial goals and
objectives.
    Through its relationship with Ibbotson, the firm will now strengthen its
objectivity in portfolio monitoring. Ibbotson was chosen for this process
because of its strong asset class evaluation methodology and its track record
in asset allocation modeling. Ibbotson's portfolio risk evaluations and asset
class return estimates will be used to help Counsel reaffirm the effectiveness
of its asset diversification strategies across all its portfolios.
    "The use of Ibbotson's analysis will complement our in-house portfolio
design optimization strategies," explains Corrado Tiralongo, Counsel's Chief
Investment Officer. "Relative to the use of historical performance, portfolio
modeling and risk evaluations can be useful in mitigating some of the
potential future volatility in a portfolio. This helps us provide the best
risk-adjusted returns to investors," Mr. Tiralongo sums up.

    About Counsel Wealth Management(R)

    Counsel Wealth Management is a wholly-owned investment management firm of
Investment Planning Counsel Inc., and manages over $2.26 billion in total
assets as of December 31, 2007. Counsel was formed to support the partnership
between Financial Advisors and their clients by providing comprehensive,
objective portfolio solutions, and exclusively utilizing the strength and
expertise of independent portfolio managers.
    (R) Counsel Wealth Management is a registered trademark of Counsel Group
of Funds Inc.

    About Morningstar, Inc. and Ibbotson Associates

    Morningstar, Inc. is a leading provider of independent investment
research in North America, Europe, Australia, and Asia. The company offers an
extensive line of Internet, software, and print-based products and services
for individuals, financial advisors, and institutions. Morningstar provides
data on more than 265,000 investment offerings, including stocks, mutual
funds, and similar vehicles. The company has operations in 18 countries and
minority ownership positions in companies based in three other countries.

    Ibbotson Associates is a registered investment advisor and wholly owned
subsidiary of Morningstar, Inc. Founded by Professor Roger Ibbotson in 1977,
Ibbotson Associates is a leading authority on asset allocation, offering
managed retirement accounts, funds of funds consulting and sub-advisory work,
and a variety of investment management consulting services.




For further information:

For further information: Catharine Marion, Environics Communications, P:
(416) 969-2809, E: cmarion@environicspr.com

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COUNSEL WEALTH MANAGEMENT

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