Coty Prestige and Chloe Announce the Press Launch of a New Chloe's Women's Fragrance



    PARIS, Sept. 25 /CNW/ - Chloe and Coty Prestige, the selective division
of Coty, announce the press launch of a new Chloe's women's fragrance in
October 2007 for an on-counter date from February 2008.

    (Photo: http://www.newscom.com/cgi-bin/prnh/20070925/274321)

    As a reminder, the Coty group has overseen Chloe fragrances since the
acquisition of the Unilever prestige sector in July 2005.
    Michele Scannavini, President of Coty Prestige, comments: "This
acquisition was an important step in Coty's development. The group now holds
the leading position on the worldwide fragrance market. Today, Chloe
considerably strengthens our designer fragrance offer.
    The launch of the new fragrance is a major step for us. This new women's
fragrance reflects the values of the Chloe brand: a contemporary vision of
femininity, both aspirational and universal."
    Ralph Toledano, CEO of Chloe, announces: "The launch of a new Chloe
fragrance is an event that is as important as it is eagerly awaited by our
brand. This new women's fragrance arrives after Chloe Collection, created in
2005. We hope that it will make its way into the family of great classics."
    With Chloe, Coty aims to considerably strengthen its position on the
worldwide market of selective designer fragrance brands.
    "The new Chloe fragrance incarnates the spirit and values of the brand:
eternally feminine and trendy fashion. We will distribute this new fragrance
on the selective circuit as of February 2008 in Europe and the United States,
Canada, Southeast Asia, Japan, Australia and the Middle East," points out
Michele Scannavini.
    Founded in 1952 by Gaby Aghion, Chloe has belonged to the Richemont
luxury group since 1985.
    Since its creation, the brand has always hired young talents who have
quickly become great designers, such as Karl Lagerfeld in 1966, Martine Sitbon
in 1980, Stella McCartney in 1997 and Phoebe Philo in 2001. On October 11,
2006, Paulo Melim Andersson took over the reins and became Artistic Director
for the brand.
    Today's young stars have fallen in love with this new form of elegance,
just as the Hollywood stars of yesteryear did before them.
    Chloe is seeing rapid worldwide expansion: 57 boutiques throughout the
world with upcoming openings planned for Los Angeles and Las Vegas. 40% of
worldwide Chloe sales are generated in Europe, 25% in the United States.

    About Coty Inc.

    Coty was created in Paris in 1904 by Francois Coty who is credited with
founding the modern fragrance industry.
    Today, Coty Inc. is the world's largest fragrance company and a
recognized leader in global beauty with annual net sales exceeding
$3.2 billion. Driven by an entrepreneurial spirit, passion, innovation and
creativity, Coty Inc. has developed an unrivaled portfolio of notable brands
and delivers its innovative products to consumers in 91 markets worldwide.
    The Coty Prestige brand portfolio is distributed in prestige and
ultra-prestige stores and includes Baby Phat, Calvin Klein, Cerruti, Chloe,
Chopard, Davidoff, Jennifer Lopez, Jette Joop, Jil Sander, JOOP!, Karl
Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, Lancaster, Marc
Jacobs, Nautica, Nikos, Sarah Jessica Parker, Vera Wang and Vivienne Westwood.
    The Coty Beauty brand portfolio is more widely distributed and includes
adidas, Aspen, Astor, Celine Dion, Chupa Chups, David and Victoria Beckham,
Desperate Housewives, Esprit, Exclamation, Isabella Rossellini, Jovan, Kate
Moss, Kylie Minogue, mary-kateandashley, Miss Sixty, Miss Sporty, Pierre
Cardin(i), Rimmel, Shania Twain, Stetson, Tonino Lamborghini and Vanilla
Fields.
    Coty and Puig have a strategic partnership for the distribution of the
perfume lines of Nina Ricci, Carolina Herrera, Prada, Paco Rabanne, and Comme
des Garcons in the U.S. and Canada.
    For additional information about Coty Inc., please visit
http://www.coty.com.
    (i) European license only.





For further information:

For further information: Coty Prestige, International Public Relations,
Isabelle Mical, 14 rue du 4 Septembre, 75002 Paris, Tel: +33-1-58-71-75-85,
Fax: +33-1-58-71-75-88, Email: isabelle_mical@cotyinc.com


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