VICTORIA, Sept. 20 /CNW/ - Why sponsor a young athlete? That's what we
asked ourselves at Planet Organic Market. Canadian athletes need support while
training and young people need healthy-living role models to see how strong
community involvement can make a positive difference.
We decided to pilot a program to provide organic groceries to two
athletes in two cities: Edmonton and Victoria. Our local markets are thrilled
to be associated with talented young athletes from their own neighbourhoods.
Cosmic Cookies have been endorsed by amateur and professional athletes in the
media, and are a product unique to Planet Organic Market and so the Cosmic
Cookie Athlete Sponsorship is born!
In Victoria today it was announced that Kirsten Sweetland will be the
first Cosmic Cookie Athlete on Vancouver Island and we are proud to provide
Kirsten with meaningful and delicious support. She ran her first triathlon at
six and is still running! At just 18 years old, Kirsten is now ranked No. 3 in
the world as a senior, where the majority of the top athletes are in their
20's. Although her athletic achievements are truly incredible, Kirsten's
biggest attribute is her "island" personality - likeable, fun loving and
unassuming. Kirsten hopes to represent Canada at the Olympics in 2008 with the
prime focus of a podium finish at the 2012 Olympics. Sweetland told supporters
at today's announcement, "I am so excited that Planet Organic Market invited
me to be a Cosmic Cookie Athlete! It is great to have gear and clothing
provided but having food? That's such an important thing for athletes,
especially such healthy food."
In Edmonton Danielle Peers was selected as the Cosmic Cookie Athlete. In
2007 Danielle received the distinction of being named Canada's Basketball
Athlete of the Year. Danielle is enthusiastic about the new relationship, "As
an athlete, what I put into my body determines what I can ask from it, both in
training and competition. Through this sponsorship, Planet Organic is helping
athletes like me to continue eating healthy, ethical and delicious foods. It
is a great honor to be chosen, and I look forward to this support fueling my
training for Beijing 2008."
Over the next twelve months we are going to provide opportunities for our
customers and friends to meet Kirsten and Danielle and to cheer them and all
Canadian athletes on to victory. Full bios, pictures and backgrounders will be
made available on www.planetorganic.ca in the Media section.
Planet Organic Market is one of the companies under the POHC banner and
has locations in Calgary (two stores), Edmonton (two stores), Victoria, Port
Coquitlam (Vancouver), Port Credit (Mississauga) and Halifax. Corporate
offices are located in Edmonton and Victoria. Planet Organic Markets sells
only 100% certified organic produce, all-natural groceries, a healthy deli
selection, organic meats, fair trade products, all-natural supplements, and
personal-care products. "Good Food, Good for You, Good for the Earth" has been
the company's motto for over 15 years. www.planetorganic.ca.
ABOUT PLANET ORGANIC HEALTH CORP.
Planet Organic Health Corp. (TSX-V: POH), is a natural products industry
company, comprising manufacturing, distribution and retail. The company has
been recognized as one of the Top 50 Companies on the TSX Venture Exchange,
where it is listed as a Tier One company. Planet also operates 47 natural
health outlets under the Sangster's Health Centre banner. Another POHC
company, Trophic Canada is the country's leading manufacturer of natural
supplements. The company also owns Healthy's, a vitamin store chain in the
Greater Toronto Area. The Company has a total of 64 stores in Canada and 11
Mrs. Greens Natural Markets in the U.S.
For further information:
For further information: or to arrange interviews please contact: Robyn
Quinn, APR, National Public Relations Coordinator, Planet Organic Market,
Office: (250) 370-0719, cell: (250) 415-1750