EDMONTON, Sept. 18 /CNW/ - Why sponsor a young athlete? That's the
question we asked ourselves at Planet Organic Market. Young Canadian athletes
need support while training and young people need healthy-living role models
to see how strong community involvement can make a positive difference.
We decided to pilot a program to provide organic groceries to two
athletes in two cities: Edmonton and Victoria. Our local markets are thrilled
to be associated with talented young athletes from their own neighbourhoods.
Cosmic Cookies have been endorsed by amateur and professional athletes in the
media, and are a product unique to Planet Organic Market and so the Cosmic
Cookie Athlete Sponsorship is born!
In Edmonton Danielle Peers has been selected to be our very first Cosmic
Cookie Athlete and we are proud to provide Danielle with meaningful and
delicious support. In 2007 Danielle received the distinction of being named
Canada's Basketball Athlete of the Year. Danielle is enthusiastic about the
new relationship, "As an athlete, what I put into my body determines what I
can ask from it, both in training and competition. Through this sponsorship,
Planet Organic is helping athletes like me to continue eating healthy, ethical
and delicious foods. It is a great honor to be chosen, and I look forward to
this support fueling my training for Beijing 2008."
Over the next twelve months we are going to provide opportunities for our
customers and friends to meet Danielle and to cheer her and all Canadian
athletes on to victory.
Full bios, pictures and backgrounders will be made available on
www.planetorganic.ca in the Media section.
For further information:
For further information: or to arrange interviews please contact: Robyn
Quinn, APR, National Public Relations Coordinator, Planet Organic Market,
Office: (250) 370-0719, cell: (250) 415-1750, Email: firstname.lastname@example.org,