New Network Targeted to Boomer Women Launches on Monday, November 3
Exclusive Canadian Premiere of Hit UK Series Lost in Austen Debuts
Sunday, November 9 at 8 p.m.
TORONTO, Oct. 15 /CNW/ - Corus Entertainment Inc. today announced the
launch of VIVA, a new women's specialty channel that will offer programming
designed for Canadian women in the dynamic boomer demographic. VIVA goes live
at 6 a.m. ET on Monday, November 3, 2008, joining Corus' successful portfolio
of women's specialty television channels, including Cosmopolitan TV and W
"We are excited about introducing Canadians to VIVA, a service that will
provide boomer women with the kind of programming that reflects who they are
and where they are at this time in their lives. VIVA is going to be a unique
television proposition for women who are exploring new passions, celebrating
new freedoms and who have a thirst for lifelong learning," said Susan Ross,
Executive Vice President and General Manager, Specialty and Pay Television,
Corus Entertainment. "With the addition of VIVA to our portfolio of women's
specialty channels which include CosmoTV and W Network, Corus now has a
comprehensive range of services for women of all ages and stages."
Targeting women 40 - 64, VIVA will be the "go-to" television destination
for women looking for entertainment that celebrates, inspires and guides them.
With a focus on intelligent dramas, critically-acclaimed films and
contemporary lifestyle programming, this is television for women with an
enthusiasm for growth, learning and a passion for new found interests.
One of the highlights of VIVA's fall lineup is the Canadian premiere of
Lost in Austen, a deftly post-modern four-part tale of a woman who worships
the novels of Jane Austen and is suddenly transported one day to the world of
Pride and Prejudice, swapping places with Elizabeth Bennet. A critical triumph
in the U.K., Lost in Austen premieres on Sunday, November 9 at 8 p.m. ET. Each
episode will be followed by a classic Jane Austen movie, starting with Sense
and Sensibility, then Mansfield Park, Emma and Pride and Prejudice on the
The weeknight political drama strip is helmed by Commander in Chief
starring Geena Davis at 8 p.m. ET, Mondays - Thursdays. This series follows
MacKenzie Allen, the first female president of the United States, who takes
the role after the death of the previous chief executive, and balances the
office's responsibilities with her marriage and family.
A slate of new Canadian original programming for VIVA is currently in
production and will join the schedule in early 2009.
Acquired by Corus Entertainment from CTVglobemedia, VIVA is a re-brand of
the analog specialty channel CLT (Canadian Learning Television), available in
five million households. The channel will remain consistent with the existing
conditions of licence.
About Corus Entertainment Inc.
Corus Entertainment Inc. is a Canadian-based media and entertainment
company. Corus is a market leader in specialty television and radio with
additional assets in pay television, advertising and digital audio services,
television broadcasting, children's book publishing and children's animation.
The company's multimedia entertainment brands include YTV, Treehouse, W
Network, Movie Central, Nelvana, Kids Can Press and radio stations including
CKNW, CKOI and Q107. Corus creates engaging branded entertainment experiences
for its audiences across multiple platforms. A publicly traded company, Corus
is listed on the Toronto (CJR.B) and New York (CJR) exchanges. Experience
Corus on the web at www.corusent.com.
For further information:
For further information: Beth Sulman, Holmes Creative Communications,
(416) 628-5602, email@example.com; or Lindsay Sutcliffe, Corus Entertainment,
(416) 530-2248, firstname.lastname@example.org