CMT Music Fest kicks off this summer on July 8 and 9
TORONTO, Feb. 1, 2016 /CNW/ - Corus Entertainment Inc. (CJR.B) announced today that the company is expanding into live events with the launch of Corus Live. This new initiative will leverage Corus' TV, radio, digital and production expertise to connect audiences with great talent and leading brands through immersive, live experiences staged across the country. This summer, Corus Live presents its inaugural event with CMT Music Fest.
"The creation of Corus Live advances our strategic priorities to expand into new and adjacent markets and engage our audiences," said Doug Murphy, President and Chief Executive Officer, Corus Entertainment. "Live entertainment is a rapidly expanding market and Corus Live is a natural extension of our business that capitalizes on our core strengths and capabilities in broadcast and production. This initiative represents a new revenue stream for Corus and an exciting platform for us to grow our advertising and audience reach."
Corus will enter the live events market with the instantly recognizable and trusted CMT brand. CMT Music Fest will be promoted across the company's extensive digital, television and radio platforms. Additional live events, built on Corus' market leading offerings in Kids, Family and Women as well as the company's strong radio brands, will be announced in the future.
"People are passionate about our brands, and with Corus Live we're bringing them to life beyond the television screen and radio airwaves," said John MacDonald, Executive Vice President, Head of Corus Women and Family. "Corus Live gives fans access to their favourite talent in new and exciting ways, and allows us to create valuable, original content from these events that will be deployed across our television, radio and digital platforms. To support these events, we will leverage the full promotional power and reach of Corus' media assets, to deliver one-of-a-kind, can't miss opportunities for our advertisers."
Specializing in best-in-class events, Corus Live will create unique and interactive brand integrations tied to scalable live experiences. The new venture will deliver highly effective marketing programs for advertisers utilizing Corus' production capabilities and broadcast assets to reach key audiences in the Family, Women and Kids segments and through our popular radio stations.
For more information visit www.cmtmusicfest.com.
About Corus Entertainment Inc.
Corus Entertainment Inc. is a Canadian-based integrated media and content company that creates, broadcasts, licenses and delivers content across a variety of platforms for audiences around the world. The company's portfolio of multimedia offerings encompasses specialty television and radio with additional assets in pay television, television broadcasting, children's book publishing, children's animation, animation software, and technology and media services. Corus' television brands include ABC Spark, Cartoon Network (Canada), CMT (Canada), Cosmopolitan TV, Disney Channel (Canada), Disney Junior, Disney XD, Nickelodeon (Canada), OWN: Oprah Winfrey Network (Canada), Telelatino, TELETOON, Treehouse, W Network, YTV, Historia, La chaîne Disney, Séries+ and TÉLÉTOON. Its 39 radio brands include CKNW AM 980, Rock 101, Country 105, 630 CHED, Fresh Radio, JUMP! 106.9, Q107 and 102.1 the Edge. The company also owns Nelvana, an internationally renowned animation production company, Kids Can Press, Toon Boom and Quay Media Services. A publicly traded company,
Corus is listed on the Toronto Stock Exchange (CJR.B). Experience Corus on the web at www.corusent.com.
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For further information: on Corus Live, please contact: Catrina Jaricot, Publicist, Corus Entertainment, 416.479.6397, Catrina.firstname.lastname@example.org; Owen McCorquodale, Communications Manager, Corus Entertainment, 416.479.6068, Owen.email@example.com