Corporate Knights Magazine vs. Maclean's Magazine



    Who defines the best corporate citizen?

    TORONTO, June 17 /CNW/ - At dawn this morning, Corporate Knights
President and Editor-in-Chief, Toby Heaps, challenged Maclean's Publisher and
Editor-in-Chief Ken Whyte to a public debate. Corporate Knights seeks to
reduce the confusion created, in its opinion, by Maclean's decision to launch
a cover story in its current issue titled "Canada's 50 best corporate
citizens"-eight years after Corporate Knights pioneered its annual issue on
the "Best 50 Corporate Citizens in Canada." The Maclean's "Canada's 50 best
corporate citizens" issue is dated June 22, the exact date that independent
magazine Corporate Knights distributes its eighth annual "Best 50 Corporate
Citizens in Canada" issue as an insert in the Globe and Mail newspaper to
95,500 subscribers across the country.
    "While we welcome newcomers to the corporate responsibility realm, it's
unfortunate that Maclean's seems to have taken a run at our market share by
using a trademark that is, in our considered opinion, confusing with our
distinctive trademark," said Mr. Heaps.
    "The good news," said Mr. Heaps, "is that concern about this confusion,
shared by many eminent Canadians(*), presents an excellent chance, at a time of
economic and ecological upheaval, for Ken Whyte and I to flesh out for the
Canadian public, what exactly is a good corporate citizen, and how one goes
about defining one."
    The Corporate Knights Best 50 methodology for grading corporate
citizenship, developed with financial support from Industry Canada (see
www.corporateknights.ca/best50), has helped raise the rigour and
professionalism of what it means to be a good corporate citizen. Corporate
Knights defines it as a company that fulfills its part of the social contract,
while innovating solutions to pressing social and environmental challenges of
our time.
    Corporate Knights' ranking, subjected to outside scrutiny and review by
Deloitte since 2007, applies a transparent methodology (see
www.corporateknights.ca/best50) that calibrates important metrics from pension
fund health and responsible accounting to executive pay and shareholder
conflict. Many of these metrics that Corporate Knights has been tracking for
years have recently moved to the forefront of the business pages with the
crackdown on tax havens and the pension fund crunch.
    (*)A group of eminent Canadians, including Sheila Copps, David Runnalls,
and Johanne Gélinas (go to www.corporateknights.ca for full list), acting in
their individual capacity, have put forward their names in support of the
below three points.

    
    1. The "BEST 50 CORPORATE CITIZENS IN CANADA" is distinctive of
       Corporate Knights.

    2. The "BEST 50 CORPORATE CITIZENS IN CANADA" is one of the prime
       definers of corporate responsibility and corporate citizenship in
       Canada.

    3. It is my opinion that Maclean's foray into this field using
       "CANADA'S 50 BEST CORPORATE CITIZENS" will create confusion in the
       marketplace.
    

    Corporate Knights, Inc. is an independent Canadian-based media company
that publishes the world's largest circulation magazine with an explicit focus
on responsible business. The mission of Corporate Knights Inc. is to humanize
the marketplace. Corporate Knights publishes the annual "Best 50 Corporate
Citizens in Canada" and the annual "Global 100 Most Sustainable Corporations
in the World."






For further information:

For further information: For media queries: Toby Heaps, Editor-in-Chief,
Corporate Knights via Melissa Shin at (416) 203-4674 x3, Email:
toby@corporateknights.ca


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