Cops For Cancer kick-off $3.4 million campaign



    VANCOUVER, June 14 /CNW/ - A mob of adoring schoolchildren greeted dozens
of volunteer riders taking part in Canadian Cancer Society Cops For Cancer
bike tours this fall with a bang at the official campaign kick-off in
Vancouver today.
    More than 40 riders broke through a large paper barrier to mark the start
of the annual drive to raise funds for pediatric cancer research and programs
that benefit children and families.
    "Every child deserves a future," said Cst. Tim Fanning of the Vancouver
Police Department. "Today we served notice to B.C. communities that we're
back, we're driven by the kids, and we're as determined as ever to raise more
money than last year's total, which surpassed $2.8 million."
    In September, the riders - comprised of law enforcement and emergency
services personnel from Greater Vancouver, Fraser Valley, Vancouver Island,
and northern communities - will cycle between seven and fourteen days over
hundreds of kilometres through communities around the province.
    Today's kick-off and community rally was set up to inspire interest and
support from some of the people they'll meet along the way.
    Proceeds from head shaves, pole sits, community dinners, school
fundraisers and other events throughout the summer months are vital to the
success of the Cops' campaign.
    The grueling ride will see the Cops deliver their message of hope to
thousands of ordinary citizens who help make a difference in the fight against
cancer.
    "Committed cops, inspirational kids, and caring communities are what
Canadian Cancer Society Cops For Cancer tours are all about," said Pam Aikman,
VP Operations, Canadian Cancer Society, BC and Yukon Division.

    Founded in 1938, the Canadian Cancer Society is a national,
community-based organization that seeks to eradicate cancer and improve the
quality of life of people living with cancer. The Society provides valuable
cancer information services, funds research and educates Canadians on cancer
risks. In British Columbia and the Yukon, it has funded $19 million in
B.C.-based research over the last five years and recently established the
Canadian Cancer Society Research Chair in Primary Prevention of Cancer at UBC.




For further information:

For further information: Media contact: Marcelo Dominguez, Manager,
Media Relations, Canadian Cancer Society, B.C. and Yukon Division, T: (604)
675-7340, C: (778) 686-1300, E: mdominguez@bc.cancer.ca

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Canadian Cancer Society (BC and Yukon Division)

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