Continental Airlines Joins Points.com's Global Points Exchange



    
    OnePass Members Track Balances and Commence Trading on GPX to Take
    Advantage of the Benefits of the World's First Loyalty Program
    Marketplace
    

    TORONTO, June 29 /CNW/ - Points International Ltd. (TSX: PTS; OTCBB:
PTSEF), owner and operator of the world's leading loyalty reward program
management Web site, www.Points.com, has added Continental Airlines OnePass
frequent flyer program to the Global Points Exchange (GPX) in a venture that
combines 35 million potential traders and one of the world's largest airline
loyalty programs. Members of the airline's OnePass program are now able to
establish exchange rates and trade miles between other participating programs
and users on GPX.
    Continental OnePass joins American Airlines AAdvantage(R), Aeroplan(R),
Airtran Airways A+ Rewards, Alaska Airlines Mileage Plan, Delta SkyMiles(R),
DISTANCIA, Frontier Airlines EarlyReturns(R), Icelandair Award Points, Midwest
Airlines Midwest Miles, and Intercontinental Hotel Group's Priority Club(R)
Rewards to trade on GPX and Points.com's more than 40 partners across the
site.
    "We are excited to join Points.com and GPX to give our 35 million members
more options than ever before along with the ease of being able to track their
rewards all in one location," said Mark Bergsrud, senior vice president,
marketing programs and distribution for Continental Airlines. "We continue to
explore ways for our users to garner as much value from their accrued mileage
as possible and Points.com is the only web service to offer this unique
marketplace utility to our members."
    In addition, OnePass members now have the ability to their track mileage
balances along with other loyalty programs, including American Airlines
AAdvantage, Delta SkyMiles, Alaska Airlines Mileage Plan and Wyndham Rewards,
as well as more than two dozen different programs.
    "Continental Airlines' OnePass is one of the largest and most
well-regarded airline reward programs in the world. Adding its members to our
growing Global Points Exchange helps enhance the service and provide even more
trading options to our ever-expanding user base," said Rob MacLean, CEO of
Points International Ltd. "OnePass members now have added flexibility and
greater utility in the way they choose to utilize their frequent flyer miles
Points.com and GPX."

    About Points International Ltd.

    Points International Ltd. is the owner and operator of Points.com, the
world's leading reward program management Web site which was recently named
one of the 30 Best Travel Sites by Kiplinger's. At Points.com consumers can
Swap, Earn, Buy, Gift, Share and Redeem miles and points from more than 25 of
the world's leading reward programs. Participating programs include American
Airlines AAdvantage(R) program, Aeroplan(R), AsiaMiles(TM), British Airways
Executive Club, Wyndham Rewards(R), Delta SkyMiles(R) and InterContinental
Hotels Group's Priority Club(R) Rewards. Redemption partners include
Amazon.com(R) and Starbucks. For more information, visit
http://www.points.com.

    About Continental Airlines

    Continental Airlines is the world's fifth largest airline. Continental,
together with Continental Express and Continental Connection, has more than
2,750 daily departures throughout the Americas, Europe and Asia, serving 133
domestic and 132 international destinations. More than 750 additional points
are served via current alliance partners. With more than 43,000 employees,
Continental has hubs serving New York, Houston, Cleveland and Guam, and
together with its regional partners, carries approximately 67 million
passengers per year.





For further information:

For further information: Media relations: Jordan Fischler, Allison &
Partners, T. (646) 428-0604, E. points@allisonpr.com; Investor relations: Alex
Wellins, The Blueshirt Group, T. (415) 217-7722; Brinlea Johnson, The
Blueshirt Group, T. (212) 551-1453; Business enquiries: Martin Tongue, Vice
President, Business Development, Points International, T. (416) 596-6363, E.
martin.tongue@points.com; Continental Airlines: Business enquiries:
Continental Airlines Corporate Communications, T. (713) 324-5080

Organization Profile

POINTS INTERNATIONAL LTD.

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