Consumers invited to spring into action at daffodil event



    VANCOUVER, March 13 /CNW/ - Vancouver Canucks mascot FIN joined cancer
survivors in Vancouver today at a Daffodil Days awareness blitz to call
attention to volunteers around the province who will distribute daffodils for
donations in March.
    Canadian Cancer Society, B.C. and Yukon division supporters encouraged
commuters and passersby at the West Coast Express station in Mission and
SkyTrain locations in Surrey and downtown Vancouver to step up and contribute
during the Society's 50th annual cancer fundraising drive.
    The Daffodil Days awareness event in March marks the start of the
Society's door-to-door fundraising campaign in April, Daffodil Month.
    The themes of hope, progress, and taking up the cancer cause were obvious
as volunteers carried hand-painted messages on giant placards and distributed
cards with the Society's new visual word mark developed to make an individual
call to action and support its mission: ITSABOUTU making cancer history.
    "Cancer is personal and we all have a part to play in the fight against
cancer," Melissa McKay, manager of community fundraising said. "We continue to
reach out for new volunteers whose strength and support we need."
    "We each have a story of how cancer has affected us. Throughout Daffodil
Days and Daffodil Month in April, we hope your story will be your reason to
give and get involved with the Canadian Cancer Society."
    To order daffodils call the Society's Cancer Information Service by March
20th at 1-888-939-3333. Or buy them during Daffodil Days the last two weeks in
March at locations throughout B.C.

    Founded in 1938, the Canadian Cancer Society is a national,
community-based organization that seeks to eradicate cancer and improve the
quality of life of people living with cancer. The Society provides valuable
cancer information services, funds research and educates Canadians on cancer
risks. In British Columbia and the Yukon, it has funded $19 million in
B.C.-based research over the last five years and recently established the
Canadian Cancer Society Chair in the Primary Prevention of Cancer at UBC.





For further information:

For further information: Media contact: Marcelo Dominguez, Manager,
Media Relations, Canadian Cancer Society, B.C. and Yukon Division, T: (604)
675-7340, C: (778) 686-1300, E: mdominguez@bc.cancer.ca

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Canadian Cancer Society (BC and Yukon Division)

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