Confused by Options in the Beauty Aisle? Introducing www.OlayForYou.ca



    Innovative new website helps take the guesswork out of skin care

    TORONTO, Jan. 31 /CNW/ - Staring dazed and confused in the drugstore's
beauty aisle has become an increasingly common experience in recent years. If
the number of skin care options seems to be growing, they certainly are.
Retail sales of skin care products in the U.S. totaled U.S. $7.8 billion in
2006, and with the anti-aging product industry increasing seven per cent
annually, the options will only continue to grow. It can be difficult - if not
nearly impossible - to decide on the right, personalized skin care regimen
without some help.
    That's why Olay is introducing OlayForYou.ca, a customized online service
that gives women more than just boxes to check: "OlayForYou.ca features a
breakthrough new virtual conversation technology that is like having a
personal skin care consultant in the comfort of your own home," says Jennifer
Sutherland, Olay Marketing Canada. "Women are able to enter their skin care
concerns and are then guided through a unique experience that delivers
personalized product recommendations from Olay based on individual needs."
Starting in January 2008, women can visit OlayForYou.ca to be taken through
the experience.

    How it works

    
    OlayForYou.ca divides skin care concerns into four categories:
    -   Discolouration: age spots, sun spots, dark circles or blotches
    -   Lines: fine lines and wrinkles
    -   Pores: enlarged pores or breakouts
    -   Oily/Dry Skin: finding the right balance for specific skin types
    

    OlayForYou.ca tackles the look of one or multiple concerns and can
provide a two-step regimen with a foundation in cleansing and moisturizing, or
a more advanced regimen with numerous treatment products as requested. Once
OlayForYou.ca determines the right personalized Olay skin care regimen based
on a user's needs, it will explain each product, how it should be used, and
why it will help with her skin care concerns. She can then print a product
list to take with her to the store of her choice.
    "We heard that one third of all consumer calls to the Olay customer
number were asking for clarification on products and product lines," said
Sutherland. "We realized that women needed more guidance with selecting their
products and we wanted to help them feel more confident in their purchases."
    Olay For You is available in January 2008 at www.olayforyou.ca. In
support of the new service, Olay will be conducting travelling, in-store
consultations with consumers across Canada from January to June at
participating Zellers, Loblaws and Wal-Mart stores. The consultations will
feature an Olay booth where shoppers can try out the new website and receive a
personalized recommendation with the help of an assistant.

    About P&G Beauty

    P&G Beauty products help make beauty dreams real and grooming enjoyable
everyday for millions of women and men worldwide. With more than 100 brands
available in nearly 130 countries, P&G Beauty delivered sales of more than
$21 billion in fiscal year 2005/06, making it a leading global beauty company.
P&G Beauty offers trusted brands with leading technology to meet the full
complement of beauty and grooming needs: Pantene(R), Olay(R), Cover Girl(R),
Clairol Nice 'n Easy(R), Herbal Essences(R), Head and Shoulders(R), Venus(R),
Gillette(R), Crest Whitestrips(R), SK-II(R), Wella Professionals(R), and the
luxury or prestige fragrance licenses for Dolce & Gabbana(R), Valentino(R) ,
Hugo(R), and Gucci(R). Please visit www.pg.ca for the latest news and in-depth
information about P&G Beauty and its brands.





For further information:

For further information: Lauren Wolff, Louise Armstrong, Palette Public
Relations, (416) 703-9859 x 24, 12, lwolff@palettepr.com,
larmstrong@palettepr.com; Pam Baillie, P&G Beauty, (416) 730-4135,
baillie.pe@pg.com

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