Condé Nast deploys Nstein's Digital Asset Management to centralize and deliver content



    The publisher unlocks years of archives and gets ready for the future
with a central platform that normalizes, indexes and streamlines multi-channel
content delivery

    MONTREAL, Nov. 19 /CNW Telbec/ - Nstein Technologies Inc. (TSX-V: EIN), a
leader in online publishing solutions for newspapers, magazines and online
content providers, announced today the official deployment of its Digital
Asset Management (DAM) and Text Mining Engine (TME) solutions at Condé Nast,
the world-renowned publisher of prestigious consumer magazines such as Vogue,
The New Yorker, GQ, Vanity Fair and Wired. Nstein's solutions enable the
publisher to accelerate content access and delivery for its staff and partners
while ensuring maximum repurposing and monetization.
    With millions of assets scattered over several repositories, Condé Nast
needed a central content management gateway that would allow its staff to
rapidly access and manage all digital assets and streamline content
syndication as well. Nstein's DAM and TME address these objectives perfectly,
enabling the publisher to manage content in various formats and to perform XML
normalization along with native XML storage. Using the web-based and secured
platform, Condé Nast's editorial staff can fully manage and edit assets as
well as perform advanced search and retrieval. At the heart of Condé Nast's
new platform resides Nstein's TME that automatically indexes incoming content,
building a semantic link between assets and enriching them with metatags that
are compatible with the IPTC industry-standard taxonomy and Condé Nast's
partner's requirements. The publisher now also benefits from multi-channel
delivery processes, using export rules to perform automated content delivery
using various destination-specific formats.
    "Nstein's DAM designed for magazine publishers provides us the
scalability and flexibility needed as well as full and central access to our
assets-critical elements to support the growing needs of our organization,"
said Edward Klaris, VP Editorial, Assets & Rights for Condé Nast. "Condé Nast
had ambitious plans, and we've achieved our goals thanks to Nstein's
well-planned implementation process backed with their genuine commitment to
our success."
    "A beacon in the publishing universe, we are proud to partner with Condé
Nast and rollout a structure that will support their present and future needs
in terms of global digital asset management," said Luc Filiatreault, President
and CEO of Nstein Technologies. "Nstein's Digital Asset Management truly
delivers important business value to publishers by lowering their operational
costs and improving their bottom line."
    The deployment of Nstein's solutions at Condé Nast is part of an
agreement publicly announced by Nstein on January 18th, 2007.

    About Nstein Technologies Inc.

    Nstein Technologies (TSX-V: EIN) develops and markets multilingual
solutions that power online publishing for the most prestigious newspapers,
magazines, and content-driven organizations. Nstein's solutions generate new
revenue opportunities and reduce operational costs by enabling the
centralization, management and automated indexing of digital assets. Nstein
partners with clients to design a complete online strategy for success using
publishing industry best practices for the implementation of its Web Content
Management, Digital Asset Management and Text Mining Engine products.
HYPERLINK "http://www.nstein.com" www.nstein.com

    The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this release.

    The financial value of the contract, on an individual basis, is not
financially material to the affairs of Nstein Technologies Inc. The specific
financial terms of the contracts can not be disclosed since knowledge of these
transaction terms could represent a significant loss of competitive advantage
to the Company as competitors would gain access to its pricing model. The
Company believes that the disclosure of agreements by means of a press release
is necessary to demonstrate the ability of the Company's technology to meet
the requirements of its potential clients in the publishing, media and
entertainment industries. Further, the completion of these types of agreements
demonstrates the ongoing ability of the Company to capture an increasing share
of this market and generate market acceptance for its products. The software
license revenues resulting from this contract have been included in the
Company's 2006 results (quarter ending December 31, 2006).

    Any statement that appears prospective shall not be interpreted as such.




For further information:

For further information: Investor Relations: Bruno Martel, Chief
Financial Officer, Nstein Technologies Inc., (514) 908-5406,
bruno.martel@nstein.com; Media: Rina Marchand, Marketing Manager, Nstein
Technologies Inc., (514) 908-5406, rina.marchand@nstein.com

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NSTEIN TECHNOLOGIES INC.

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