comScore Releases Top Canadian Web Rankings for October



    
    Canadians Continue to Gravitate Towards Facebook

    Hockey Season Drives Traffic to NHL Network
    

    TORONTO, Nov. 26 /CNW/ -- comScore, Inc. (Nasdaq:   SCOR), a leader in
measuring the digital world, today released its October rankings of the
largest and fastest-growing Internet properties in Canada based on data from
the comScore World Metrix audience measurement service. Microsoft Sites ranked
as the most-visited property, while the beginning of hockey season made NHL
Network the top-gaining property for the month.
    "Hockey season is always a popular time of year here in Canada, and we're
seeing that reflected in the surge of activity to NHL Network in October,"
said Brent Bernie, president of comScore Media Metrix, comScore Canada.
    
    Top 10 Properties for October
    
    Microsoft Sites captured the top position in Canada with 22.2 million
visitors, followed closely by Google Sites with 22 million visitors. Yahoo!
Sites, with 16.8 million visitors, ranked third for the month. Social
networking site Facebook.com continued to grow, gaining 4 percent to reach
14.4 million of the 23.7 million Canadians online.
    "Facebook has really surged in popularity among Canadians during the past
year," continued Mr. Bernie. "The site has grown from about 1 million visitors
last October to 14 million visitors this year, positioning it as the top
social networking site and fourth largest property overall in Canada."
    The largest increases in the top 10 were experienced by Wikipedia and
Amazon Sites, both gaining 10 percent from the previous month.

    
    Top 10 Properties by Canadian Unique Visitors(*)
    October 2007 vs. September 2007
    Total Canada - Home and Work Locations(*)(*)
    Source: comScore World Metrix
    

    
                                                Total Unique Visitors (000)
    Property                                   Sep-2007   Oct-2007  % Change
    Total Internet : Total Audience              23,590     23,678       0
    Microsoft Sites                              22,094     22,247       1
    Google Sites                                 21,878     22,040       1
    Yahoo! Sites                                 16,321     16,768       3
    FACEBOOK.COM                                 13,841     14,428       4
    eBay                                         13,318     13,876       4
    Time Warner Network                          12,149     12,259       1
    Wikipedia Sites                              10,796     11,846      10
    Yellow Pages Group                            9,185      9,998       9
    Amazon Sites                                  8,857      9,719      10
    Canoe Network                                 7,743      8,273       7
    

    
    (*)  Ranking based on the top 100 Canadian properties in October 2007.
    (*)(*) Excludes traffic from public computers such as Internet cafes or access
       from mobile phones or PDAs.
    Top-Gaining Properties for October
    
    With excitement surrounding the start of the season, the NHL Network
experienced a flood of traffic, growing 44 percent to nearly 4 million
Internet visitors, making it the top-gaining property in October.
    Propelled by growth at video site Crackle.com, Sony Online jumped 27
percent to 2.6 million visitors. Video-sharing site Dailymotion also saw
gains, growing 14 percent to nearly 2 million visitors.
    Glam Media, which has experienced strong growth throughout the year in
both Canada and the U.S., continued its upward trend with a 19-percent
increase to 3.3 million visitors.


    
    Top 10 Gaining Properties by Canadian Unique Visitors(*)
    October 2007 vs. September 2007
    Total Canada -- Home and Work Locations(*)(*)
    Source: comScore World Metrix
                                            Total Unique Visitors (000)
                                           Sep-2007   Oct-2007  % Change
    Property
    Total Internet : Total Audience          23,590     23,678        0
    The NHL Network                           2,731      3,931       44
    Sony Online                               2,066      2,626       27
    Demand Media                              2,338      2,876       23
    Glam Media                                2,813      3,336       19
    General Motors                            1,670      1,979       19
    Disney Online                             1,984      2,337       18
    Branchez-Vous! Sites                      2,061      2,405       17
    WordPress                                 3,298      3,809       16
    Answers.com Sites                         2,727      3,144       15
    Dailymotion                               1,744      1,989       14
    

    
    (*)  Ranking based on the top 100 Canadian properties in October 2007.
    (*)(*) Excludes traffic from public computers such as Internet cafes or access
       from mobile phones or PDAs.
    About comScore
    
    comScore, Inc. (Nasdaq:   SCOR) is a global leader in measuring the digital
world. This capability is based on a massive, global cross-section of more
than 2 million consumers who have given comScore permission to confidentially
capture their browsing and transaction behavior, including online and offline
purchasing. comScore panelists also participate in survey research that
captures and integrates their attitudes and intentions. Through its
proprietary technology, comScore measures what matters across a broad spectrum
of behavior and attitudes.  comScore analysts apply this deep knowledge of
customers and competitors to help clients design powerful marketing strategies
and tactics that deliver superior ROI.  comScore services are used by more
than 800 clients, including global leaders such as AOL, Microsoft, Yahoo!,
BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper
Association of America, Financial Times, ESPN, Fox Sports, Nestle, Starcom,
Universal McCann, the United States Postal Service, Verizon, ViaMichelin,
Merck and Expedia.  For more information, please visit http://www.comscore.com




For further information:

For further information: Sarah Radwanick of comScore, Inc., 
+1-312-775-6538, press@comscore.com Web Site: http://www.comscore.com/

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