comScore Releases Top Canadian Web Rankings for January 2008



    
    Google Sites Rank as Top Visited Property for the First Time in Canada

    Tax, Career, Real Estate, and Travel Sites Experience Gains in the New
Year
    

    TORONTO, Feb. 25 /CNW/ -- comScore, Inc. (Nasdaq:   SCOR), a leader in
measuring the digital world, today released its January 2008 rankings of the
largest and fastest-growing Internet properties and site categories in Canada
based on data from its comScore Media Metrix service. The month saw increases
to tax, career, real estate, travel, and health-related sites as Canadians
reevaluated the past year and planned for 2008. Google Sites vaulted into the
top position as the most visited Web property in Canada for the first time.
    
    (Logo:  http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)
    
    "Several job sites such as Monster, Workopolis, and JobBank achieved
significant gains in January as many Canadians resolved to improve their
careers in 2008," said Brent Bernie, president of comScore Media Metrix,
comScore Canada. "January is also an active time of year for visiting
government entities both on the provincial and federal level, which provides
Canadians with the necessary information and tools for preparing for a busy
RRSP and tax season. Finally, the extreme cold weather and record breaking
snow levels in Canada have driven us to travel entities on the Web in hopes of
finding warmer destinations."


    Top Gaining Site Categories for January 2008

    
    Top 10 Gaining Site Categories by Number of Canadian Unique Visitors
    January 2008 vs. December 2007
    Total Canada - Home and Work Locations(*)
    Source: comScore Media Metrix
                                                Total Unique Visitors (000)
                                             Dec-2007    Jan-2008    % Change
    Total Internet: Total Audience            23,784      23,802           0
    Taxes                                      1,805       2,591          44
    Retail - Health Care                       1,511       2,032          34
    Hotels/Resorts                             4,302       5,658          32
    Career Services and Development            7,762       9,761          26
    Real Estate                                5,816       7,107          22
    Online Travel Agents                       5,639       6,885          22
    Business to Business                       5,058       6,009          19
    Health - Information                       8,028       9,530          19
    Training and Education                       673         793          18
    Family                                     8,041       9,438          17
    

    
    (*) Excludes traffic from public computers such as Internet cafes or access
      from mobile phones or PDAs.
    



    Top Gaining Properties for January 2008

    
    Top 10 Gaining Properties by Number of Canadian Unique Visitors(*)
    January 2008 vs. December 2007
    Total Canada - Home and Work Locations(*)(*)
    Source: comScore Media Metrix
                                              Total Unique Visitors (000)
    Property                              Dec-2007      Jan-2008      % Change
    Total Internet: Total Audience          23,784        23,802           0
    Softvoyage.com                           1,747         2,665          53
    Workopolis.com                           2,808         4,184          49
    Monster Worldwide                        2,825         3,994          41
    JobBank.gc.ca                            1,413         1,983          40
    Canada Revenue Agency                    1,691         2,339          38
    MacRAE'S Owen Media Network              1,486         2,051          38
    MLS.ca                                   2,158         2,861          33
    Gov.on.ca                                1,887         2,477          31
    Expedia Inc                              3,770         4,890          30
    ServiceCanada.gc.ca                      2,145         2,762          29
    

    
    (*)  Ranking based on the top 100 Canadian properties in January 2008.
    (*)(*) Excludes traffic from public computers such as Internet cafes or access
       from mobile phones or PDAs.
    



    Top 25 Properties for January 2008

    
    Top 25 Properties by Number of Canadian Unique Visitors(*)
    January 2008 vs. December 2007
    Total Canada - Home and Work Locations(*)(*)
    Source: comScore Media Metrix
                                                                      Total
                                                                     Unique
                                                                    Visitors
    Jan-08       Dec-07                                               (000)
    Rank         Rank          Property                              Jan-08
    N/A          N/A           Total Internet: Total Audience         23,802
    1            2             Google Sites                           22,440
    2            1             Microsoft Sites                        22,424
    3            3             Yahoo! Sites                           16,481
    4            4             Facebook.com                           15,354
    5            5             eBay                                   13,856
    6            6             Wikipedia Sites                        11,683
    7            N/A           AOL LLC(*)(*)(*)                             10,707
    8            7             Yellow Pages Group                      9,746
    9            8             Amazon Sites                            9,521
    10           9             Apple Inc.                              8,684
    11           10            Canoe Network                           8,596
    12           13            Fox Interactive Media                   8,084
    13           15            CTVglobemedia                           7,876
    14           12            CNET Networks                           7,706
    15           11            The Weather Network Meteomedia          7,702
    16           16            New York Times Digital                  7,532
    17           14            Ask Network                             7,309
    18           18            Viacom Digital                          6,374
    19           20            CBC-Radio Canada Sites                  6,226
    20           19            Adobe Sites                             6,073
    21           N/A           Time Warner - Excluding AOL(*)(*)(*)          5,583
    22           22            Gorilla Nation                          5,462
    23           21            WhitePages                              4,939
    24           35            Expedia Inc                             4,890
    25           24            TD Bank Financial Group                 4,573
    

    
    (*) Ranking based on the top 100 Canadian properties in January 2008.
    (*)(*) Excludes traffic from public computers such as Internet cafes or access
       from mobile phones or PDAs.
    (*)(*)(*) Beginning with January 2008 comScore
        data, Time Warner Network has now been divided into AOL LLC, which
        includes all AOL related entities, and Time Warner -- Excluding AOL
    About comScore
    
    comScore, Inc. (Nasdaq:   SCOR) is a global leader in measuring the digital
world. For more information, please visit http://www.comscore.com/boilerplate




For further information:

For further information: Sarah Radwanick of comScore, Inc., 
+1-312-775-6538, press@comscore.com Web Site: http://www.comscore.com

Organization Profile

comScore, Inc.

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890