comScore Releases Top Canadian Web Rankings for February 2008



    
    Tax Category Experiences 17-Percent Jump in Visitors as Tax Deadline Looms
    

    TORONTO, March 27 /CNW/ -- comScore, Inc. (Nasdaq:   SCOR), a leader in
measuring the digital world, today released its February 2008 rankings of the
largest and fastest-growing Internet properties and site categories in Canada
based on data from its comScore Media Metrix service. February, a month that
generally exhibits lower visitation totals as a result of having fewer days,
saw increases in the tax category as Canadians continued to prepare for tax
season. The Mozilla Organization jumped 61 percent due to a Firefox browser
upgrade, while Google Sites maintained its #1 position in the Top 25
Properties ranking for the second consecutive month, after first grabbing the
top position in January.
    
    (Logo:  http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)
    
    "February's seasonal decline in visitation means that few categories
experienced gains during the month," said Brent Bernie, president of comScore
Media Metrix, comScore Canada. "However, with the April 30 deadline for tax
filing fast approaching, the tax category was one of the biggest gainers for
the month."



    Top Gaining Site Categories for February 2008

    
    Top 10 Gaining Site Categories by Number of Canadian Unique Visitors
    February 2008 vs. January 2008
    Total Canada -- Home and Work Locations(*)
    Source: comScore Media Metrix
    


    
                                             Total Unique Visitors (000)
                                       Jan-2008        Feb-2008      % Change
    Total Internet : Total Audience     23,802          23,814             0
    Genealogy                            1,705           2,021            19
    Taxes                                2,591           3,041            17
    Lotto/Sweepstakes                    5,219           5,725            10
    Weather                              9,719          10,374             7
    Automotive -- Manufacturer           4,225           4,492             6
    Real Estate                          7,107           7,265             2
    Sports                              11,887          12,032             1
    Flowers/Gifts/Greetings              5,749           5,818             1
    Car Rental                             723             729             1
    Jewelry/Luxury Goods/Accessories     1,686           1,699             1
    

    
    (*) Excludes traffic from public computers such as Internet cafes or access
      from mobile phones or PDAs.
    



    Top Gaining Properties for February 2008

    
    Top 10 Gaining Properties by Number of Canadian Unique Visitors(*)
    February 2008 vs. January 2008
    Total Canada -- Home and Work Locations(*)(*)
    Source: comScore Media Metrix
    


    
    Property                                  Total Unique Visitors (000)
                                           Jan-2008     Feb-2008   % Change
    Total Internet : Total Audience         23,802       23,814          0
    Funbox.com                                 615        2,467        301
    WildTangent Network                      1,472        2,507         70
    The Mozilla Organization                 2,090        3,360         61
    MacRAE'S Owen Media Network              2,051        2,336         14
    Ticketmaster                             2,400        2,630         10
    Glam Media                               3,980        4,360         10
    Canwest Digital                          4,511        4,854          8
    Canada Revenue Agency                    2,339        2,505          7
    CBS Corporation                          2,334        2,428          4
    Demand Media                             3,110        3,236          4
    

    
    (*)  Ranking based on the top 100 Canadian properties in February 2008.
    (*)(*) Excludes traffic from public computers such as Internet cafes or access
       from mobile phones or PDAs.
    



    Top 25 Properties for February 2008

    
    Top 25 Properties by Number of Canadian Unique Visitors(*)
    February 2008 vs. January 2008
    Total Canada -- Home and Work Locations(*)(*)
    Source: comScore Media Metrix
    

    
                                                                 Total
                                                                 Unique
                                                                Visitors
    Feb-08     Jan-08                                            (000)
    Rank       Rank         Property                             Feb-08
    


    N/A        N/A          Total Internet : Total Audience      23,814

    
    1            1          Google Sites                         22,389
    2            2          Microsoft Sites                      22,224
    3            3          Yahoo! Sites                         16,150
    4            4          FACEBOOK.COM                         15,145
    5            5          eBay                                 13,109
    6            6          Wikipedia Sites                      11,367
    7            7          AOL LLC                               9,929
    8            8          Yellow Pages Group                    9,412
    9            9          Amazon Sites                          8,602
    10          10          Apple Inc.                            8,315
    11          11          Canoe Network                         8,291
    12          13          CTVglobemedia                         7,922
    13          15          The Weather Network Meteomedia        7,658
    14          12          Fox Interactive Media                 7,485
    15          17          Ask Network                           7,361
    16          16          New York Times Digital                7,314
    17          14          CNET Networks                         7,129
    18          18          Viacom Digital                        6,011
    19          19          CBC-Radio Canada Sites                5,997
    20          20          Adobe Sites                           5,523
    21          21          Time Warner -- Excluding AOL          5,366
    22          22          Gorilla Nation                        5,087
    23          23          WhitePages                            4,876
    24          27          Canwest Digital                       4,854
    25          24          Expedia Inc                           4,495
    

    
    (*)  Ranking based on the top 100 Canadian properties in February 2008.
    (*)(*) Excludes traffic from public computers such as Internet cafes or access
       from mobile phones or PDAs.
    About comScore
    
    comScore, Inc. (Nasdaq:   SCOR) is a global leader in measuring the digital
world. For more information, please visit http://www.comscore.com/boilerplate




For further information:

For further information: Sarah Radwanick of comScore, Inc., 
+1-312-775-6538, press@comscore.com Web Site: http://www.comscore.com/

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