comScore Releases Top Canadian Web Rankings for December, 2007



    
    Holiday Shopping Drives Traffic to Retail Sites

    Microsoft Sites Ranks as Top Canadian Web Property, Followed Closely by
    Google Sites
    

    TORONTO, Jan. 21 /CNW/ -- comScore, Inc. (Nasdaq:   SCOR), a leader in
measuring the digital world, today released its December rankings of the
largest and fastest-growing Internet properties and site categories in Canada
based on data from the comScore World Metrix audience measurement service.
    
    (Logo:  http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)
    
    "Retail sites showed strong growth as online holiday shopping reached a
fevered pitch in December," said Brent Bernie, president of comScore Media
Metrix, comScore Canada. "Online commerce has become an increasingly important
component of total consumer spending, and retailers have also been offering
very attractive incentives this season to draw even more online consumers to
their sites."
    
    Top Gaining Site Categories for December
    
    With holiday shopping on Canadians' minds, retail sites dominated the
top-gaining site category rankings for December. The consumer goods category
rose 70 percent to nearly 5 million visitors, while the consumer electronics
category jumped 15 percent to 9.4 million visitors, led by Futureshop.ca Sites
with 5.4 million visitors (up 39 percent).
    Greetings sites also grew in December. The e-cards category experienced a
25-percent increase to 8 million visitors, while the flowers/gifts/greetings
category gained 12 percent to 6.3 million visitors.



    
    Top 10 Gaining Site Categories by Number of
     Canadian Unique Visitors
    December 2007 vs. November 2007
    Total Canada -- Home and Work Locations(*)
    Source: comScore World Metrix
                                                  Total Unique Visitors (000)
                                                Nov-       Dec-
                                                2007       2007       % Change
    Total Internet : Total Audience            23,767     23,784           0
    Consumer Goods                              2,897      4,929          70
    e-cards                                     6,423      8,020          25
    Consumer Electronics                        8,175      9,366          15
    Online Gambling                             4,695      5,328          13
    Flowers/Gifts/Greetings                     5,662      6,339          12
    Shipping                                    4,527      5,044          11
    Gay/Lesbian                                   330        367          11
    Weather                                     9,001      9,921          10
    Personals                                   5,071      5,574          10
    Retail -- Food                              1,774      1,937           9
    

    
    (*) Excludes traffic from public computers such as Internet cafes or access
      from mobile phones or PDAs.
    Top Gaining Properties for December
    
    Bolstered by the popularity of its viral holiday greeting site
ElfYourself.com, OfficeMax surged 395 percent to 2.7 million visitors, making
it the top-gaining property for the month.
    Photo-sharing site Slide.com increased 39 percent to 2.1 million visitors
in December, while social networking destination Skyrock Network jumped 32
percent to 1.9 million visitors.
    Online holiday shopping activity saw Best Buy Sites jump 32 percent to
6.8 million visitors, while Wal-Mart saw a 15-percent increase to 4.2 million
visitors. The preparation of holiday meals also seemed to be foremost on
Canadian minds, with Kraft Foods increasing by 27 percent to 2.9 million
visitors.



    
    Top 10 Gaining Properties by Number of Canadian
     Unique Visitors(*)
    December 2007 vs. November 2007
    Total Canada -- Home and Work Locations(*)(*)
    Source: comScore World Metrix
    

    
                                                   Total Unique Visitors (000)
                                                 Nov-      Dec-
    Property                                     2007      2007       % Change
    Total Internet:  Total Audience            23,767     23,784           0
    OfficeMax                                     551      2,727         395
    Astral Media                                2,573      3,781          47
    Slide.com                                   1,530      2,125          39
    Best Buy Sites                              5,164      6,812          32
    Skyrock Network                             1,459      1,920          32
    Kraft Foods                                 2,316      2,947          27
    RDA Digital Network                         1,879      2,228          19
    EC.GC.CA                                    2,485      2,893          16
    Canadapost.ca                               3,012      3,471          15
    Wal-Mart                                    3,643      4,184          15
    

    
    (*)  Ranking based on the top 100 Canadian properties in December 2007.
    (*)(*) Excludes traffic from public computers such as Internet cafes or access
       from mobile phones or PDAs.
    Top 25 Properties for December
    
    Microsoft Sites maintained its position as the top property with nearly
22.5 million visitors, reaching 94 percent of the Canadian online population.
Microsoft was followed closely by Google Sites with 22.3 million visitors,
Yahoo! Sites with 16.3 million visitors and Facebook.com with 15.4 million
visitors.
    Driven by holiday shopping, Apple Inc. and Best Buy Sites both gained
several spots in the December rankings, while The Weather Network Meteomedia
(#12) and Telus Sites (#24) also moved up several positions.



    
    Top 25 Properties by Number of Canadian Unique Visitors(*)
    December 2007 vs. November 2007
    Total Canada -- Home and Work Locations(*)(*)
    Source: comScore World Metrix
                                                                 Total
                                                                 Unique
                                                                 Visitors
    December   November                                            (000)
    Rank       Rank      Property                                Dec-07
    N/A        N/A       Total Internet:  Total Audience         23,784
    1          1         Microsoft Sites                         22,449
    2          2         Google Sites                            22,274
    3          3         Yahoo! Sites                            16,331
    4          4         Facebook.com                            15,378
    5          5         eBay                                    13,770
    6          6         Time Warner Network                     12,070
    7          7         Wikipedia Sites                         10,585
    8          9         Yellow Pages Group                       9,788
    9          8         Amazon Sites                             9,418
    10         13        Apple Inc.                               8,776
    11         10        Canoe Network                            8,388
    12         18        The Weather Network Meteomedia           7,900
    13         11        CNET Networks                            7,678
    14         16        Fox Interactive Media                    7,670
    15         14        Ask Network                              7,485
    16         12        CTVglobemedia                            7,396
    17         15        New York Times Digital                   6,964
    18         22        Best Buy Sites                           6,812
    19         19        Viacom Digital                           6,702
    20         17        Adobe Sites                              6,226
    21         20        CBC-Radio Canada Sites                   5,894
    22         24        WhitePages                               5,294
    23         23        Gorilla Nation                           5,160
    24         30        Telus Sites                              4,945
    25         25        TD Bank Financial Group                  4,547
    

    
    (*)  Ranking based on the top 100 Canadian properties in December 2007.
    (*)(*) Excludes traffic from public computers such as Internet cafes or access
       from mobile phones or PDAs.
    About comScore
    
    comScore, Inc. (Nasdaq:   SCOR) is a global leader in measuring the digital
world. This capability is based on a massive, global cross-section of more
than 2 million consumers who have given comScore permission to confidentially
capture their browsing and transaction behavior, including online and offline
purchasing. comScore panelists also participate in survey research that
captures and integrates their attitudes and intentions. Through its
proprietary technology, comScore measures what matters across a broad spectrum
of behavior and attitudes.  comScore analysts apply this deep knowledge of
customers and competitors to help clients design powerful marketing strategies
and tactics that deliver superior ROI.  comScore services are used by more
than 800 clients, including global leaders such as AOL, Microsoft, Yahoo!,
BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper
Association of America, Financial Times, ESPN, Fox Sports, Nestle, Starcom,
Universal McCann, the United States Postal Service, Verizon, ViaMichelin,
Merck and Expedia.  For more information, please visit http://www.comscore.com




For further information:

For further information: Sarah Radwanick of comScore, Inc., 
+1-312-775-6538, press@comscore.com Web Site: http://www.comscore.com

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