comScore Doubles the Number of Reported Web Sites in Most Countries to Enhance Measurement of the Internet's 'Long Tail'



    
    Enhanced Reporting Provides Increased Depth of Reporting and Improved
    Trending Capabilities

    
    RESTON, Va., Oct. 16 /CNW/ -- comScore, Inc. (Nasdaq:   SCOR), a leader in
measuring the digital world, today announced the availability of enhanced site
audience data in the comScore Media Metrix and comScore World Metrix audience
measurement services. This enhanced capability provides more robust and
granular reporting across global markets and more than doubles the number of
reportable sites worldwide.
    
    (Logo:  http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)
    


    
    Key benefits of the new reporting capability include:
    

    
    --  A dramatic increase in the number of reportable sites
    --  Enhanced view of specific site categories across global markets,
        including more sites in the 'long tail'
    --  Ability to smooth out fluctuation inherent in monthly data trends,
        ensuring that data are available for more time periods and more sites
        to improve trend analyses
    
    "As the Internet continues to grow globally, it has become increasingly
necessary to provide even greater depth of reporting in specific industries
and across international markets," said Linda Boland Abraham, comScore
executive vice president. "Our new reporting capability enables comScore to
better capture the 'long tail' of the Internet and paint a more complete
picture of the digital world."
    The enhanced reporting will initially be available in all
comScore-published markets outside the U.S., with U.S. and global regions
being available in the coming weeks. The table below illustrates the increase
in the number of reportable sites across numerous key markets.



    
    Increase in Number of Reportable Properties in Key Global Markets
    Enhanced vs. Standard Reporting for July 2008
    Total Worldwide Locations, Age 15+ - Home/Work Locations
    Source: comScore World Metrix
                                             Percent Increase in Reportable
    Country                                           Properties
    Russian Federation                                                244%
    South Korea                                                       234%
    Netherlands                                                       180%
    Australia                                                         183%
    Italy                                                             169%
    France                                                            179%
    Spain                                                             138%
    India                                                             129%
    Canada                                                            153%
    Germany                                                           130%
    United Kingdom                                                    125%
    China                                                              95%
    Brazil                                                             71%
    Japan                                                              63%
    United States(*)                                                     45%
    

    
    (*)Preliminary
    
    To request more information on comScore's expanded web reporting, please
visit http://www.comscore.com/contact
    
    About comScore
    
    comScore, Inc. (Nasdaq:   SCOR) is a global leader in measuring the digital
world and preferred source of digital marketing intelligence. For more
information, please visit http://www.comscore.com/boilerplate.




For further information:

For further information: Andrew Lipsman of comScore, Inc.,
+1-312-775-6510, press@comscore.com Web Site: http://www.comscore.com

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