Enhanced Reporting Provides Increased Depth of Reporting and Improved
RESTON, Va., Oct. 16 /CNW/ -- comScore, Inc. (Nasdaq: SCOR), a leader in
measuring the digital world, today announced the availability of enhanced site
audience data in the comScore Media Metrix and comScore World Metrix audience
measurement services. This enhanced capability provides more robust and
granular reporting across global markets and more than doubles the number of
reportable sites worldwide.
Key benefits of the new reporting capability include:
-- A dramatic increase in the number of reportable sites
-- Enhanced view of specific site categories across global markets,
including more sites in the 'long tail'
-- Ability to smooth out fluctuation inherent in monthly data trends,
ensuring that data are available for more time periods and more sites
to improve trend analyses
"As the Internet continues to grow globally, it has become increasingly
necessary to provide even greater depth of reporting in specific industries
and across international markets," said Linda Boland Abraham, comScore
executive vice president. "Our new reporting capability enables comScore to
better capture the 'long tail' of the Internet and paint a more complete
picture of the digital world."
The enhanced reporting will initially be available in all
comScore-published markets outside the U.S., with U.S. and global regions
being available in the coming weeks. The table below illustrates the increase
in the number of reportable sites across numerous key markets.
Increase in Number of Reportable Properties in Key Global Markets
Enhanced vs. Standard Reporting for July 2008
Total Worldwide Locations, Age 15+ - Home/Work Locations
Source: comScore World Metrix
Percent Increase in Reportable
Russian Federation 244%
South Korea 234%
United Kingdom 125%
United States(*) 45%
To request more information on comScore's expanded web reporting, please
comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital
world and preferred source of digital marketing intelligence. For more
information, please visit http://www.comscore.com/boilerplate.
For further information:
For further information: Andrew Lipsman of comScore, Inc.,
+1-312-775-6510, firstname.lastname@example.org Web Site: http://www.comscore.com