Dr. Pellegrini to Chair comScore Canadian Research Advisory Council
RESTON, Va., Oct. 27 /CNW/ -- comScore, Inc. (Nasdaq: SCOR), a leader in
measuring the digital world, today named Pat Pellegrini vice president of
research for international operations. Based in comScore's Toronto, Canada
office, Dr. Pellegrini will be responsible for the design and implementation
of statistical measurement methodologies for existing and future syndicated
comScore audience measurement products across international markets, with an
initial focus on the Canadian market, but also including Europe, Latin
America, and the Asia-Pacific region. He will also serve as chair of
comScore's Canadian research advisory council; in that capacity he will be
spearheading new comScore measurement initiatives in Canada.
Dr. Pellegrini has nearly 20 years of experience in research and audience
measurement, most recently as vice president of research and new product
development at Arbitron. Prior to that, he was VP of research at both TNS
Media Research and BBM Canada, where, among other things, he worked on TV
audience measurement using both panel and set-top box methodologies. He has
also held teaching positions at The University of Guelph-Humber, McMaster
University, and The Ohio State University.
"Pat is one of the most well regarded researchers in the audience
measurement industry, and we are excited about his addition to the comScore
team," said Magid Abraham, President and CEO of comScore. "As comScore
continues to expand into global markets, Pat will be critical in ensuring we
apply the most rigorous statistical methods to our broad array of digital
audience measurement services."
Dr. Pellegrini earned his bachelor's and master's degrees in Geography
from McMaster University in Ontario, Canada and his PhD in Geography from SUNY
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital
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