Complete Flip Video(TM) Line Now Available In Canada



    
    Line-up now includes the all-new Flip UltraHD(TM) and the Flip MinoHD(TM)
    - the world's smallest HD camcorder
    

    SAN FRANCISCO, CA, May 27 /CNW/ - Following its successful Canadian
introduction last year, Flip Video(TM) introduced its full line of
easy-to-use, portable camcorders into Canada today. With both high-definition
and standard-resolution models, the complete line offers consumers the
simplest and most affordable way to capture and share high quality video.
Canadians can now enjoy the all-new Flip Ultra(TM) and UltraHD, as well as the
remarkably slim and customizable Flip Mino(TM) and MinoHD.
    "Flip Video has changed the way people capture and share video because it
makes it simple, accessible and fun for everyone," said Jonathan Kaplan,
senior vice president and general manager of the Consumer Business Group at
Cisco, which recently acquired Pure Digital Technologies, makers of Flip Video
products. "The arrival of the complete Flip Video line, along with our
FlipShare(TM) software, means that Canadians can now capture and share their
stories with ease, even in stunning HD quality."
    The full expansion into Canada builds on Flip Video's strong momentum in
the U.S., with more than two million units sold in less than two years in
market. The Flip Ultra has been the number-one selling camcorder in the U.S.
since it debuted in 2007, while the Flip MinoHD, launched last November, is
currently the top-selling HD camcorder in the U.S., both according to first
quarter 2009 rankings from leading market research firm The NPD Group.

    The Line-up

    The all-new, second-generation Flip Ultra and UltraHD camcorders set a
new standard for convenient and affordable video capture. Both new models
offer a full two hours of recording capacity, a bright two-inch transflective
screen for easy viewing even in direct sunlight, and an innovative AA
rechargeable battery pack that can be conveniently recharged through the
camera's built-in USB arm.
    Also available for the first time in Canada are the slim and powerful
Flip Mino and MinoHD camcorders. The ultimate accessories for the social
networking generation, the Flip Mino and MinoHD deliver Flip Video's signature
simplicity in a size smaller than most cell phones.
    The Flip Mino and MinoHD are the first "designable" camcorders available
in Canada. Using Flip Video's unique personalization platform, consumers can
choose from thousands of professional designs or create their own at
http://ca.theflip.com. Additionally, consumers have the option to share their
designs and earn commissions for themselves or non-profit causes. This free
service will be available in Canada online through http://ca.theflip.com
starting in mid-June 2009.

    FlipShare - The Other Half of the Fun

    All Flip Video camcorders are pre-installed with FlipShare, the
breakthrough software that enables users to organize, edit and share their
videos seamlessly. Consumers can plug the camcorder's signature flip-out USB
arm into any Mac or PC to access FlipShare's simple drag-and-drop interface
for immediate video sharing via email or direct upload to YouTubeTM,
MySpaceTM, and other popular video sharing sites.

    Where to Find Flip Video Camcorders in Canada

    Amazon.ca, Best Buy, BestBuy.ca, FutureShop.ca, ca.TheFlip.com
(mid-June), Wal-Mart and other leading retailers

    
    Flip Mino and Flip MinoHD Camcorder Features

    -   SRP (CAD)
        -  Flip Mino: $219.99
        -  Flip MinoHD: $279.99
    -   60 minutes of video
        -  Flip Mino: 2GB of built-in memory
        -  Flip MinoHD: 4GB of built-in memory
    -   Resolution
        -  Flip Mino: Full VGA-quality video (640 x 480)
        -  Flip MinoHD: HD 720p (1280 x 720)
    -   No-glare display (1.5")
    -   Sealed, rechargeable lithium-ion battery
    -   Colours
        -  Flip Mino: black, white, or designable at http://ca.theflip.com
        -  Flip MinoHD: black, chrome, or designable at http://ca.theflip.com

    Flip Ultra and Flip UltraHD Camcorder Features

    -   SRP (CAD)
        -  Flip Ultra: $179.99
        -  Flip UltraHD: $249.99
    -   120 minutes of video
        -  Flip Ultra: 4GB of built-in memory
        -  Flip UltraHD: 8GB of built-in memory
    -   Resolution
        -  Flip Ultra: Full VGA video at 30FPS progressive scan
        -  Flip UltraHD: HD 720p (1280 x 720)
    -   No-glare display (2")
    -   Batteries
        -  Flip Ultra: 2 x AA (optional rechargeable AA battery pack sold
           separately)
        -  Flip UltraHD: 2 x AA (rechargeable AA battery pack included)
    -   Colours
        -  Flip Ultra: Black, White, Yellow and Pink
        -  Flip UltraHD: Black, White (with chrome trim)

    FlipShare Features

    -   On-board application installs directly when connected to any PC or
        Mac
    -   Drag-and-drop interface for easy browsing, playback, organizing and
        video archiving
    -   Integrated online video publishing to YouTube(TM) and MySpace(TM)
    -   Free, private emailing of videos and video greeting cards
    -   Custom movie editing, with the option to use your own music and add
        titles/credits
    -   Capture still photos from any standard or high definition video
    -   Order DVDs online and have them shipped anywhere in the world
    -   TV connection for instant viewing (cable included)
    -   Tripod mount
    

    About Pure Digital Technologies, Inc.

    Pure Digital Technologies was acquired by Cisco (NASDAQ:   CSCO) in May of
2009 and operates as part of Cisco's Consumer Business Group. Its
revolutionary Flip Video camcorders changed the way people capture and share
video by making it simple, accessible and fun for anyone. Flip Video
camcorders are pre-loaded with FlipShare software to enable easy organizing,
editing, and seamless uploading to YouTube(TM), MySpace(TM) Video and other
video sharing sites. Flip Video products are currently available in the U.S.,
Canada and the United Kingdom. More information about Flip Video products can
be found at www.TheFlip.com.

    About Cisco

    Cisco (NASDAQ:   CSCO) is the worldwide leader in networking that
transforms how people connect, communicate and collaborate. Cisco's vision for
the consumer is to enable people to live a connected life that is more
personal, more social, and more visual. More information about Cisco and its
line of consumer products can be found at www.cisco.com/consumer.





For further information:

For further information: Media Contacts: John Settino/Miranda McCurlie,
The iPR Group, (416) 850-2524/(416) 662-2955,
john@theiprgroup.ca/miranda@theiprgroup.ca

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