Competitiveness Study Hits The Road



    McGuinty Government Announces Consultations To Help Grow Tourism Industry

    TORONTO, Sept. 2 /CNW/ -

    NEWS

    Ontario will hold consultations in 10 cities this fall to generate ideas
on how to make Ontario the world's destination of choice.
    The consultations are part of the Ontario Tourism Competitiveness Study,
which is looking at ways to increase Ontario's share of the multi-billion
dollar global tourism market. Discussions will be led by the Chair of the
Study, MPP Greg Sorbara. The consultations will feed into an action plan set
to be released in early 2009. Ontarians are invited to learn about the study
and participate in the consultation process at www.tourismstudy.ca.

    
    Consultations will take place:
    -   September 10 - Windsor           -   September 24 - Kingston
    -   September 11 - Toronto           -   September 25 - Ottawa
    -   September 15 - London            -   September 30 - Kenora
    -   September 17 - Orillia           -   October 1 - Toronto
    -   September 19 - Sudbury           -   October 2 - Hamilton
    -   September 22 - Niagara Falls
    

    The objectives of the competitiveness study are to get Ontarians talking
about the future of Ontario tourism, raise the profile of the tourism
industry, and to design a strategy that identifies clear actions for the
tourism industry and clear roles for all levels of government.

    QUOTES

    "Tourism is a major contributor to our economy and has tremendous
potential for growth. These consultations will help ensure the province's
tourism industry is prepared to take advantage of the new opportunities
emerging globally," said Tourism Minister Peter Fonseca.
    "I am looking forward to hearing the views of Ontarians on how to grow
this key economic sector for Ontario - a sector that is experiencing
phenomenal growth world-wide," said MPP Greg Sorbara, Chair of Ontario Tourism
Competitiveness Study.

    QUICK FACTS

    
    -   Tourism generates $22.8 billion of revenues for Ontario's economy and
        supports more than 300,000 jobs across all economic sectors.
    -   Ontario's main international tourism markets include the U.S., the
        U.K., Japan, Germany, France, Mexico, Italy, India, China and South
        Korea.

    LEARN MORE

    Find out more about the Ontario Tourism Competitiveness Study
(http://www.tourismstudy.ca/).
    Discover things to do in Ontario (http://www.ontariotravel.net/)

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                                                     ontario.ca/tourism-news
                                                      Disponible en français
    





For further information:

For further information: Alicia Farrow, Minister's Office, (416)
325-4543; Anna-Maria Mountfort, Communications Branch, (416) 314-3497

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Ontario Ministry of Tourism

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