Coleman and Living Water Products Agree on Terms of a License to Manufacture Premium Hot Tubs



    CLEARWATER, Fla., Sept. 24 /CNW/ - Living Water Products today announced
it has agreed with The Coleman Company, Inc. of Wichita, Kan., on terms of a
license effective October 14, 2008 to manufacture premium hot tubs and spas.
    "We are really excited to add Coleman's brand to our collection of
branded products," said Living Water Products President Bradford Tatum.
    Formerly known as Tatum Manufacturing Inc, the company officially became
Living Water Products in April of this year, not only to further define the
company, but to focus on building an organization that eagerly strives for the
success of its dealers.
    Living Water Products has assembled a team of industry-leading sales and
marketing professionals to assist in building a world class Power Branding for
Profit dealer program. Adding another world famous brand to our existing
La-Z-Boy Spas line gives dealers the industry's only Power Brands collection,
hence the Power Branding for Profit dealer program that Living Water Products
will be rolling out after this agreement takes effect.
    "We are excited about our brand new lineup of hot tubs for 2009 that
includes significant upgrades in technology and aesthetics," Tatum said.
"Scheduled for November 15th, 2008 is a fresh, new upgraded portfolio of
products and dealer support materials."

    About The Coleman Company, Inc.

    The Coleman Company, Inc. is an international leader in the innovation
and marketing of outdoor products, including its legendary lanterns, as well
as stoves, tents, sleeping bags, backpacks, coolers, furniture and grills. Its
products are sold and used all over the world. Coleman embraces its leadership
role as an advocate for the outdoors, contributing to outdoor causes and
inspiring people to get outside. Founded in 1900 and based in Wichita, Kan.,
Coleman is a wholly owned subsidiary of Jarden Corporation, and can be found
online at www.coleman.com .

    About Living Water Products

    Living Water Products, (formerly known collectively as Tatum
Manufacturing, Gulf Coast Spa Manufacturers and Spa Services, Inc.) has
consolidated its businesses in order to streamline operation and continue
providing the highest quality hot tubs possible. We are one of the top 10
manufacturers on the planet producing a variety of name-brand hot tubs,
including La-Z-Boy(TM) Spas, that are chock full of unique selling features,
and are committed to the success of our dealers. We are excited to share our
vision with you: "Together, through leadership, innovation, branding and
executional excellence, Living Water Products will become the pre-eminent
supplier of hot tubs and related products on Earth."
    Living Water Products has a modern, cutting-edge manufacturing facility
in Tampa, Fla., with a sales and marketing office located in Clearwater, Fla.,
and a 24-7 In-Touch customer service center that supports every hot tub it
builds.




For further information:

For further information: Eric Vician, Marketing Director, Living Water
Products, (727) 490-5362, evician@livingwaterproducts.com, Web Site:
http://www.coleman.com

Organization Profile

LIVING WATER PRODUCTS

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THE COLEMAN COMPANY, INC.

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