NEW YORK, Sept. 8 /CNW/ -- Cole Haan, a wholly-owned subsidiary of NIKE,
Inc., today announced Maria Sharapova as a lead collaborator and the face of
Cole Haan Sporting, a new collection for Spring 2009, rooted in sport and
remixed with fashion.
Cole Haan Sporting stakes out fresh territory with a new, dynamic pairing
of Cole Haan's authentic craftsmanship and Nike's sports innovation. The
collection introduces new technologies like Flywire which build on the
successful Nike Air franchise by recasting them into fashion-forward designs.
The Spring 2009 global launch of Cole Haan Sporting includes men's and
women's footwear and accessories, and features international tennis champion
Maria Sharapova. This lifestyle fashion collection will encompass day to
evening silhouettes in both the footwear and accessories categories.
"Maria Sharapova embodies the blend of fashion and sport that makes Cole
Haan Sporting unique," said Cole Haan Chief Executive Officer James Seuss. "We
created this collection as the foundation to a dynamic lifestyle - weaving
Cole Haan's history of craftsmanship with Nike's tradition of high-performance
Maria Sharapova, 21, is a triple Grand Slam winner who has a longstanding
passion for style. She will step into the role of collaborator for the Fall
"Cole Haan Sporting proves that fashion and technology can work together
to change the way women think about and wear sport-inspired product," said
Sharapova. "I look forward to working with Cole Haan to bring new innovations
to this leading fashion brand with such a rich history."
For Spring 2009, Cole Haan Sporting will embody sport style with a
collection inspired by nautical, court, track, and golf. The women's footwear
collection includes elevated wedges, chic flats and sleek sandals. Signature
men's styles include the brand's iconic boat shoe and edgy lace-ups in bold
color palettes paired with classic neutrals.
This new collection will continue to showcase Nike Air, an innovation
that has enabled Cole Haan to redefine luxurious style and comfort. Outside,
the styles are pure Cole Haan, luxurious and fashion-forward; inside, they
share Nike's innovative technology that debuted in Beijing.
The accessory collection encompasses a range of silhouettes from a tennis
racquet bag to a versatile duffle. Continuing to weave style with innovation,
the accessories will be created from recycled plastic bottles and will be
trimmed in vegetable chrome-free leather. Cole Haan Sporting will be sold at
Cole Haan boutiques worldwide, luxury department stores and on colehaan.com.
Price points range from $115 to $200 (footwear) and $225 to $550
About Cole Haan
Cole Haan, headquartered in Yarmouth, Maine, designs and distributes
dress and casual footwear, apparel and accessories for men and women under the
brand names Cole Haan(R) and Bragano(R). Cole Haan, a wholly-owned subsidiary
of Nike, Inc., operates more than 100 retail locations throughout the United
States, Canada and Japan. For more information on Cole Haan and the company's
latest collections, please visit www.colehaan.com. For more information about
NIKE, Inc., please go to nikebiz.com.
For further information:
For further information: Sunny Jenkins, HL Group, +1-212-529-5533 ext.
246, email@example.com; Web Site: http://www.colehaan.com,